What if one easy 30 second hack could help your email open rates go up?
It could… depending on your audience… if you can copy and paste!
You’ve probably seen this one used but might not have figured out how to use it yourself, yet. It’s super easy.
Here it is: Try adding emojis to some of your email subject lines.
According to a few studies over the last couple of years:
- 56% of brands who added emoji to their subject lines saw a higher unique open rate. (Source: Experian)
- One A/B split test showed emoji resulted in higher unique open (+3.29%), unique click (+6.28%), and click-through (+18.93%) rates. (Source: Swiftpage)
- Anecdotally (so don’t take this as scientific fact) I’m seeing a boost in open rates and hearing the same thing from friends and colleagues – most see a 2 – 5% higher open rate when they split test with emojis.
Three Quick Tips…
- Use them to convey emotion and save space. A tiny icon might not be worth 1,000 words, but it can help you keep your subject line shorter, especially for your mobile email viewers.
- Always test your subject lines. Especially if you decide to get creative and use the fancier, cartoon style or animated emoji. The ASCII emoji below are the most reliable and likely to work across browsers/email clients, but some also allow other emoji styles.
- Consider your audience. Emojis work better with certain crowds, and for certain businesses/brands. You know your audience best. But it may be worth a quick test or two.
An Emoji “Cheatsheet” to Copy & Paste From
Want more? Wanna get a little fancier, more colorful, and try something cool? Check out this link: http://fsymbols.com/
And, you might also try emojis in your social media posts. Don’t go crazy with 15 in one post, but a study by Zazzle found that using emoji resulted in 33% more shares, 33% more comments and 57% more likes!
Have you tried emojis in your subject lines yet? Did it help or hurt your open rates?
How do emojis in subject lines make you feel personally?
Leave a comment and let’s discuss!