17 Things You Should Never Do in a Press Release

Want to get your business mentioned in the media so you can get in front of your perfect audience or clients (and add a bunch of cool looking icons to the “As Seen On” section of your website)?

Two great ways to do that are to (1) sign up for the free service at www.helpareporter.com to get notified when reporters are looking for sources, quotes or information on your topic of expertise and (2) practice writing effective press releases and submit them through online services and your own targeted media contact lists.

Learning to write press releases helps you improve your ability to:

  • write attention-catching headlines
  • identify and voice what’s newsworthy about your business
  • establish your credibility and authority

Here’s a great infographic from Skadeedle with some of the biggest “dos & dont’s” when writing for the media:

Press Releases Dos & Don’ts [Infographic] - An Infographic from Skadeedle

Embedded from Skadeedle

Want to learn more about how to use press releases to get your message out?  Check out Publicity & Profits for an affordable do it yourself solution, or grab this free ecourse.

Are you using press releases or getting into the media as part of your visibility strategy? 

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  1. Thanks for this post. This and the e-course bit are so perfectly timed for me. In the past, I’ve paid a firm to do PR for me with very few results, if any. I decided to take on my own PR, figuring I’m a much better writer. It’s overwhelming to learn this stuff, however. There’s a bit of a learning curve. I’m trying to be patient as I teach myself. It will take me a while, but I know it will be worth it. You always have the best content. Thank you! xo
    Lisa recently posted… Days 10 and 11 of My California Love Trip (Asilomar, Big Sur, and the Castle!)My Profile

    1. I’ve heard that from others, Lisa. There are some GREAT, results-driven PR guys out there though (Shel Horowitz and Dan Janal are two I’d recommend). But it’s something you can do yourself, too. :) Especially since you’re a writer!
      Michelle Shaeffer recently posted… How NOT to Get Electrocuted (Or, How to Conquer Your Biggest Fears)My Profile

  2. Thanks for the lovely post and a well done infograph to go along with it. I have not done press release before and haven’t tried it. i heard that there are some great benefits in it. Well press releases is on my to do list now thanks for the heads up. it will surely be useful.
    Babanature recently posted… 5 Reasons That Shows You Are Also A Lazy BloggerMy Profile

    1. Hi Babanature, glad you’ve added it to your list. Thanks for reading and commenting.

  3. Great tips Michelle,

    I do agree that press release should be less than 800 words. In addition, we can always write it from a journalist’s perspective. Never use “I” or “we” unless it’s in a quote.
    Okto recently posted… How to Avoid the Mistakes of Small Businesses when Outsourcing IT SupportMy Profile

    1. That one is always a challenge for me to remember. Third person! :)
      Michelle Shaeffer recently posted… How NOT to Get Electrocuted (Or, How to Conquer Your Biggest Fears)My Profile

  4. Nice Press Release like a flow chart.
    Nayeem recently posted… סידורי הושבה לאירועיםMy Profile

    1. Hey Nayeem, I agree – Skadeedle did a very nice job on it.
      Michelle Shaeffer recently posted… How NOT to Get Electrocuted (Or, How to Conquer Your Biggest Fears)My Profile

  5. This is the simplest information I have seen yet on press releases. I can count on you to break things down so I can understand and apply!
    I will use your resources. Thanks Michelle

  6. Press Releases – another tool to add to your marketing toolkit. I’ve done 5 press releases on my own. Stop laughing Michelle :-D

    Love the infographic, it’s content rich. I’ll use it as a guide for my next attempt at a press release.

    Thanks for sharing!!
    Adalia John recently posted… Is the Fear of Success Holding You Back?My Profile

  7. Very nice post as usual Michelle!
    I love those info-graphics very clear to understand.
    Actually I agree with you about write no more than 800 words and media contact is quite important to attach with.
    Thank for informative post! Keep sharing!
    QuynhLan recently posted… How to add an Attribute to Attribute Groups in OpenCart?My Profile

  8. My view is while the press release may have a purpose, I think whether you have great content or not your press release is no what you should be pushing out your audience.
    Keri recently posted… The Job of a Home Health AideMy Profile

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