If you’re doing it right, the guest posts you share will be your very best content. And if you’re sharing that content elsewhere, you want to be sure that you’re getting some serious benefits as well as building a great reputation as a fabulous guest.
So how can you stand out, be a great guest blogger, and milk that guest post for all it’s worth?
I’m going to assume here you’ve already put together a totally awesome post based on what you see the community at the host blog is interested in and finds engaging (both in format and topic), and that you approached the blogger with a smart pitch so you’ve got that all taken care of.
Let’s look at what to do after your guest post is submitted and gets published.
1. Promote the post once it’s live.
Don’t depend on the host blog to do all the promotion of your post. Get out there and promote it!
Here are some quick, simple actions you can take:
- Share on Facebook (your fan page, personal profile, and/or any groups you’re active in that allow you to share links)
- Tweet on Twitter (a couple times over the next few days)
- Pin the post on Pinterest
- Share on Google+, LinkedIn, or other appropriate networks for your audience
- Share on social bookmarking sites like StumbleUpon, Digg, or Delicious
- Write a post for your own blog where you summarize and share a link to your guest post (do not reprint the entire post–your goal is to get your readers to click through and read the post on the host blog)
- Add the host blog’s logo and link to your Media or “Featured At” page
- Share a link in your newsletter and invite your list of subscribers to read the guest post
And don’t quit promoting the day after it goes live. Promote for a couple of days or a week, and then circle back around and continue sharing it weeks or months later.
2. Treat the host blog’s community right.
Your job isn’t done when you send off that guest post and see it go live. It’s not even done when your post is live and you’ve promoted it.
Nope. Get back to that blog and get into the discussion! Engage with readers who leave you comments. Answer their questions and say thank you.
No comments happening yet? Then email a few friends or colleagues and ASK them to come share a comment (be sure to return the favor later).
3. Send a follow up thank you note.
After your post is published and you’ve promote it, take a few minutes to send a quick email thank you to the blogger who featured your post.
Let them know you appreciate the opportunity and (as appropriate) that you’d love to feature then on your blog (or in your newsletter, in a podcast, whatever platform you have to share things), or that you’d be happy to write another post for their readers in the future.
It’s as simple as 1… 2… 3…
In my experience most guest bloggers skip at least two of these three steps! So make all three happen and you’ll stand out and create a great experience for both you and your host.
What are your “dos” and “don’ts” for guest blogging as a blogger or a host?