One of the keys to building my own list fast has been diversifying my methods.
I don’t have just one opt-in offer.
I don’t promote it in just one way.
I build multiple lists and I go for as many list building strategies as I can to find out what works for me.
This week, I asked a few of my business friends to share how they’ve built their lists to give you some great ideas of how you can get creative, have fun, and build yours, too!
Create a Celebration!
As part of my Working Naked Day celebration (and as an opt-in incentive), I offered eBooks and guides from four other business owners.
At the end of the promotion, I sent the business owners the names and email addresses of visitors who received those gifts.
Home Office Expert, Author and Founder of WorkingNaked.com
Engage One on One
Ask them “What do you need help with?” or “What area/s of (business building/blogging/marketing/social media) are you struggling with?”
Encourage them to hit the reply button and then always respond. Personal correspondence and connections make a difference!
Founder of Solo Mompreneur, http://melaniekissell.com/blog
Here are 3 list building activities that have worked for me in the past.
1. Each week I hid 3 clues to a food trivia answer on different pages of one of my retail sites and drew names from the ones who got it right. The winner got a prize. Everyone who heard about it evidently told all their friends and family, but my list ballooned.
2. Another one that helped grow a list on Facebook was a contest to see which fan could correctly guess the Oscar winning movies and best actors that year. The winner got a Color Your Life Happy tote bag.
3. Last year when I attend a women’s conference, Spark and Hustle, produced by Tory Johnson, I decided to interview the vendors on video and then post them to my Facebook page. http://www.facebook.com/coloryourlifehappy My fan list grew a lot from that because after all, the subjects told their customers and fans.
Flora M. Brown, Ph.D.
Go “High-Tech” & Get Mobile
Do you have a QR code yet? If not, you need one!
They’re totally free and you can place them on things like your business cards, print ads, brochures and other items you share with customers at events.
You can link your QR code to a special opt-in page with coupons or even directly to your business Facebook page — you can even change where users land when they scan your code without changing the actual code itself.
This is pretty great because a few weeks after your event is over if you’d like to have the code direct to your Facebook, or page with info on a big sale you’re having you can, it’s totally up to you. :)
Barham Virtual Assistance
Now, Pick One!
Which idea could work for you? Choose one and implement it this week. Or brainstorm based on these ideas to create your own fun and unique promotion.