Stop marketing on your own – and start using collaborative, cross-promotional strategies that’ll help you reach a wider audience and grow your business faster.

Below you’ll find dozens of cross-promotional strategies that you can consider.

These are simply ideas to help you get creative and find fun and effective ways to promote collaboratively.

1. Emails to Your List: Send an email to your list sharing the person’s freebie or offer
2. Social Media Sharing: Share each others posts on social media sites (tag each other, too!) – and, setup auto rss sharing for even easier cross promotions
3. Joint Event: Hold a joint event – virtual, in person, get creative
4. Referral Bonus: Offer a referral bonus to any partners who send clients your way (always ask clients how they found you)
5. Coupon Code: Create a special coupon code for your promotional partner to share so their audience gets a special deal
6. Free Gift (PDF, etc): Allow others to share a free gift from you – a checklist, ebook, or other pdf freebie (build your list)
7. Strategy Session: Gift a strategy session to people referred by your partners
8. Guest Blog Post: Publish a guest blog post from your partner
9. Podcast Interview: Interview your promo partner on your podcast
10. YouTube Live Interview: Host a YouTube live interview with your promo partner
11. FB Live Interview: Host a FB live interview with your promo partner
12. Co-Host Webinar: Co-host a promotional webinar that leads to an offer for your promo partner, and vice versa
13. Personal Emails/Referrals: Think who you personally know that could benefit from what your promo partner offers, and reach out personally
14. Articles: Publish an article from your promo partner – you can publish to your website, social media, or send in an email to your list
15. Bonus for Clients: Offer a gift/bonus of some sort that your promo partner can give to their own clients as a bonus
16. Co-Registration: Test out a co-registration strategy and build your mailing lists faster
17. Thank You Page Gifts: On your thank you page, feature your promotional partner’s gift, and vice versa
18. Collaborative Events: Create a collaborative event like a giveaway or challenge together with your promo partner
19. VIP Networking Party: Host a networking party together (virtual or in person)
20. Events: Speak, sponsor, attend, connect with events your promo partner is hosting
21. Testimonial: Record/write a testimonial for each other (after working together or experiencing what they do, of course!)
22. Review: Write a review of your partners program/product/offer
23. Affiliate Promotions: Sign up as an affiliate for your partner and promote them
24. Membership Content: If either of you have a membership site – create content together!
25. Telesummit/Websummit: Host a telesummit or websummit and include your promotional partner(s)
    

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26. Virtual Series: Design a series you can share – blog posts, podcasts, interviews, etc – and include your promotional partner(s)
27. Ask Who Else: Ask each other who else you know that shares the same ideal client and could collaborate with you
28. Email Signatures: Promote each other in your email signatures
29. Case Study: Does your promo partner use any of the strategies you teach? Create a case study to show how it works
30. Swap Business Cards: Hand out each other’s business cards at brick and mortar locations or at events
31. Receipts: Include your promo partner’s info on a receipt (printed or virtual)
32. Introductions: Who do you know, that knows a group of your partner’s ideal clients? Make the introduction/connection!
33. Share Flyers: If you have an in person location – share your promo partners flyers – drop them into bags or hang one up
34. Giveaway/Contest: Hold a giveaway or content with your promo partners product/services as a prize for one winner, and vice versa
35. Quotes: Look for opportunities in articles, blog posts, or emails to quote your promo partners (and link to them)
36. Roundups: Create a “top 10” roundup blog post or article where you can feature one or more of your promo partners
37. Collaborative eBook/PDF: Coordinate a collaborative PDF – ebook, checklist, etc – where you can feature promo partners and then all use the PDF to build your lists and get exposure
38. Cross-Link for SEO/Traffic: Look for places you can link to your promo partners website, and vice versa
39. Comment and Share Blog Posts: Comment on and share each other’s blog posts
40. Retargeting Ad Campaigns: Retarget each other’s audiences for FB or other ads (be sure your privacy policy discloses this if you do – it’s a bit of an advanced/technical strategy)
41. Printable Gift Certificate: Give your promo partner a printable gift certificate ($x off, x% off, free bonus with purchase, etc) they can use for in-person referrals, and vice versa (or send an email to your buyers after their purchase, with a digital % off)

Thinking more creatively now?

There are so many options for cross-promotions.

Now… who can YOU reach out to, today, to get at least one of these ideas working for your business?

P.S.  Share this article to spread the idea – we all win bigger, together!