5 Celebrity-Style Audience Attraction Methods that Will Have Them Begging to Buy (Without You Needing to Sell)

“What would Beyonce do in your shoes?”

It was a strange question, coming from a business coach I’d asked for guidance on how to handle a challenging situation, but she had a point.

My first thought – ”Beyonce would probably fall over if she tried to wear my shoes… since mine are a size 5 ½ and Beyonce wears an 8 ½…”

But, the answer I gave was, “She’d be fierce and stand up for herself.”

My coach’s response, “Well then, go do your own version of Beyonce.”

I did…

It worked…

And that got me to thinking… where else can I apply that “trading shoes with celebrities” strategy in my business?

Lately, because I’ve been so focused on creating success stories for the first 100 Insider Club founding members, I’ve had a lot of people asking me lately how I’ve been growing the program so fast…

If you’ve been paying attention, I just been swiping… I mean “borrowing” ideas from some of today’s top celebrities. Shhhh!

Because here’s the thing – you’ve got to STAND OUT and GET NOTICED if you want to attract more clients. And celebrities know how to make that happen.

Here they are, so you can apply them to your business, too.

1. Ellen DeGeneres – Own feeling OK in your own skin…

No matter what your personal beliefs, you cannot watch Ellen without falling into hysterical laughter within a few minutes.

She’s mastered the art of being genuine. And that’s magnetic.

Someone who stands up bravely and tells the world, “This is me. I’m here. I’m going to be myself. And you’re welcome to join me. But I’m just fine no matter what you think of me.”

When we embrace who we are and step up with the confidence that not everyone will accept or love us, but the right people will, we can attract a crowd.

Who am I? I’m an empath entrepreneur and I care, sometimes too much. But I don’t hide it. I cried on a training webcast with my Club members yesterday when I shared what I see in them and their potential to go change the world. What happened? I got flooded with chat comments and private messages thanking me for being open and authentic.

The lesson from Ellen? The right crowd will love you for who you are.

2. Rush Limbaugh – Be a “Polar” bear!

Did you cringe reading his name?

Or wonder inside if I’m a closet fan and we have something in common? (I’m Libertarian so… not so much.)

What Limbaugh’s got is a BOLD stand. He shares his opinions and his thoughts, and he doesn’t back down.

That’s allowed him to draw a crazy loyal audience of fans.

What opinions have you got that the right people will be drawn to? Are you stepping up and sharing them boldly?

My bold stand? It’s not okay to manipulate people into buying with sleazy, pressurey tactics like our industry has become known for. And it’s time to change that.

Have I gotten hate mail for it. Yes, turns out some gurus don’t appreciate being called sociopaths.

Am I going to stop taking that stand? Nope. Because there’s more people than you might imagine who agree with me – and those are the people I choose to work with.

The lesson from Rush? Be polarizing. It’s how you attract the most loyal fans.

3. Howard Stern – Embrace shock and controversy

Be ******* controversial.

I’m not exactly drawn to Stern’s flavor. But millions of people are.

His insane confidence in himself makes him almost bulletproof.

He’s not afraid to say what’s on his mind or share what he’s thinking, even if it means moving off regular radio and on to satellite. And his audience followed him.

Am I controversial? I’m working on this one…

The lesson from Stern? Find your unshakeable confidence and don’t be afraid of controversy.

4. Dr. Phil – Deliver the diagnosis and confront

What’s your audience’s problem? How does your membership program solve it?

Give them a diagnosis!

Dr. Phil isn’t shy about giving it to people straight: “Here’s where you went wrong, here’s what it takes to fix it. Now, are you willing to do what it takes to make a change?”

Me? One thing I’ve had to really push myself to do is to challenge myself to challenge my audience.

How about you? Are you telling your audience straight up where they’ve gone wrong and how you can help them?

And… are you challenging them to take the next step with you?

The lesson from Dr. Phil? Diagnose, prescribe, and challenge people to commit to change.

5. Taylor Swift – Vulnerability is powerful

You just can’t help but fall in love with Taylor Swift’s open vulnerability, whether you’re a fan of her music or not.

The whole world collectively gasped when Kayne stepped on that stage with his “Imma let you finish but…”

Why? Because she shares her heart with the world through her songs and performances.

You can do this by sharing your life journey and experiences, and your mission in business. Why do you do what you do?

Share your heart and the right people will fall in love with you, too.

The lesson from Taylor Swift? Be vulnerable. Allow people to fall in love with the real you.

Now, go apply these “star-power” strategies to the way you show up and share what you’ve got. I guarantee they’ll get you noticed!

Leave a comment and let me know what you think… What other celebrities have you learned lessons from on how to make a splash and connect with your audience?

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18 Comments

  1. What a wonderfully thought-provoking post. I’ll have to think about those whom I admire, explore what they’re doing, and then go do some of it!

    1. Glad to hear this one made you think, Laura.

      And that’s a great approach – look at who you admire, and figure out what you can learn and model from them.
      Michelle Shaeffer recently posted… A Tale of Two Coaches (Why Prospects Say My Profile

  2. Great quotes on the outlook. Thanks for sharing how these are so impactful.

    1. Hey Alecia, it’s interesting, isn’t it? Life lessons all around us.
      Michelle Shaeffer recently posted… A Tale of Two Coaches (Why Prospects Say My Profile

  3. Great post. I love that it’s not about us copying the celebs, but emulating qualities that resonate with who we are.

    1. Exactly. We can watch what they’re doing that connects with their audience. It’s interesting, because so often we stop ourselves… we’re afraid to full express (Ellen) or be controversial (Stern) or flat out tell people the truth (Dr. Phil) – and I think looking at others who are doing those things can be the “permission” we need to go for it.
      Michelle Shaeffer recently posted… A Tale of Two Coaches (Why Prospects Say My Profile

  4. Beyonce would definitely fall over in my 5-5,5 :D

    The phrase “The right crowd will love you for who you are” is so true I had to tweet it

    Can’t say I have any specific celebrities I’ve learned from. Not that I can remember off the top of my head at least :)
    Linda Ursin recently posted… How You Can Have Quality and Creative Time Without Sacrificing OneMy Profile

    1. Thanks for sharing this Linda! Appreciate you reading and commenting.
      Michelle Shaeffer recently posted… A Tale of Two Coaches (Why Prospects Say My Profile

  5. What a great topic Michelle! An interesting way of demonstrating attraction marketing. You’ve given me food for thought. Thanks for the inspiration.

    1. You’re welcome. VABROM in action… ;)
      Michelle Shaeffer recently posted… The Secret Formula for the Perfect Viral Share [infographic]My Profile

  6. Michelle – you totally rocked this! Lady Gaga is another celeb to look at here because she has also studied carefully what draws people in. And controversy, provocation, boldness, all the things you highlighted just hit the mark. Thanks for the post!

    1. Jut love this article Michelle! It speaks to that part of inside of us that aches to be seen and heard through our own authentic voice and style.

      1. Agreed! Seeing celebrities and others be themselves, helps us to give ourselves permission to do the same. :)
        Michelle Shaeffer recently posted… A Tale of Two Coaches (Why Prospects Say “Yes”)My Profile

  7. Who knew? I’m a lot of Ellen and Taylor with a little Dr. Phil thrown in. I love being able to put faces to these facets of my marketing (and coaching) personalities. It will make it easier to access them by name in the future.

    1. That’s a great way to apply this, Linda. Thanks for sharing the idea.
      Michelle Shaeffer recently posted… Playing the Money Game – 40 Creative Ways to Fund Your Home BusinessMy Profile

  8. I knew this post would be worth the read when I read the email subject line. ^_^

    Isn’t it interesting that some of the people who makes us cringe are the people who have a loyal crowd? Even if I can’t understand it, those loyal to the celebrity figure do and that’s the point.

    The music and entertainment industries know how to attract a following. For example, Marilyn Mason, Lady Gaga, Madonna (I’ve been a fan since the 80’s), Perez Hilton, and more.

    Even if it’s only a persona I’m thinking a part of their true self is displayed.

    Looking forward to your controversy. ;)
    Sara recently posted… You Just Flushed $3,000 Down The DrainMy Profile

    1. It’s fascinating, isn’t it? I have to keep reminding myself of that loyalty effect that happens when we’re controversial/polarizing – meaning, we stand up for what we actually believe in. :)
      Michelle Shaeffer recently posted… Playing the Money Game – 40 Creative Ways to Fund Your Home BusinessMy Profile

  9. I love this post Michelle! For 2 reasons to be exact!

    1) It encourages me to “be me” and find my own voice. As a Christian I stumble with this because I use a cuss word here and there to make an impact on what I want to say. I know there will be the nay-sayers that will belittle me for being a Christian and cussing too. Oh well, I’ve got to get over it and just be me!

    2) It give me a blog post idea for my clients to also discover who they are and own it!

    As always, thanks for your great posts!!!
    Rhonda Sosebee recently posted… Stop Comparing Yourself to OthersMy Profile

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