5 Clever Hook-Line Twists to Grab Attention & Get More Clicks

Are you ready for more ACTION?

Clicks, comments, page views, sales…

Wait, did you think I meant something else by action?

*insert shaking head here*

I’m talking the kind of action that…

  • builds your business…
  • helps you get noticed…
  • allows you to help more people…
  • and get your message out there in a BIG way!

You DO want more of all that, right?


Here’s the thing.

You’ve got your message, you know your ideas, you’re ready.

You’ve just got to connect with people in a way that grabs their attention and compels them to excitedly take action.

How can you do that?

It all starts with your Hook-Lines… that’s your first opportunity and the first thing people see so we’ve gotta start there.

Let me share with you 5 simple twists you can use to easily BOOST your hook-lines to get exponentially better results:

1. Add “How to…”

Simple, easy, takes about 2 seconds, but this really works to grab attention.

You aren’t just telling them something is possible…

“House Train Your Puppy”

…but you’re letting them know you’ll show them exactly…

“How to House Train Your Puppy”

Two little words = a big difference!

2. Make it Step by Step Easy

Try starting your headline with…

“3 Easy Steps to House Train Your Puppy”


“How to House Train Your Puppy in 3 Easy Steps”

This instantly makes your reader feel like the topic is something they can probably do, and maybe you’ve got a secret way to make it easier than they thought it would be.

3. Get Rid of Their Perceived Excuses

What’s the “even if” for your audience?

Everyone’s got excuses as to why they haven’t yet achieved or accomplished what they say they want to, yet. So, let’s remove those…

“How to Successfully House Train Your Puppy Even If You’ve Failed 27 Times Before”

“House Train Your Puppy in 7 Days or Less Even If You’re at Work All Day”

Whatever the excuse is that makes your reader think something isn’t possible – let them know right in your hook-line that it IS possible!

4. Add a Number

Did the numbers above catch your attention more?

“7 Days or Less”

“Failed 27 Times”

“3 Easy Steps”

Numbers are specific and help create trust in your readers. You must be able to help or guide them, if you know exactly when, exactly how many, exactly any number that fits.

So, try adding numbers, percentages, etc. to your hook-lines.

5. Think Gurus and Experts

Who are the “gurus” and “experts” for your audience? Find ways to work them into your headlines…

“How to House Train Your Puppy in 3 Easy, Vet-Approved Steps”

“You Can Easily House Train Your Puppy in 7 Days with This Vet-Approved Method”

All five of these strategies can boost your Hook-Line Dynamic score (yes, really, they’re built into the scoring formula) because they WORK.

Click on over to the Hook-Line Dynamic now and try transforming a few of your Hook-Lines right now…


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  • 3


  1. Hey Michelle,

    Glad to read your amazing post! I totally agree with your whole points. People expect some unique stuff that is different from every blog if we will successful in providing unique content or unique product that is different from the others our blog or product will grow up automatically.

    There are lots of blog articles published each day, many of which may even cover our topic area. But that doesn’t mean we can’t get readers. We just need turn our focus to making sure that we have a great headline. Eventually, thanks for revealing a light on this topic.

    With best regards,

    Amar kumar
    Amar kumar recently posted… 12 Things to Consider When Designing an AppMy Profile

    1. Hey Amar, thanks for reading and commenting. Hope to see you back soon!
      Michelle Shaeffer recently posted… Easy 30-Second Hack to Boost Your Email Open Rates?My Profile

  2. Very interesting post. I just want to add: we can use good keywords on your title. It will increase more traffic to our website.
    Thank for sharing and keep it up.
    Thomas recently posted… Best Laptops under £700 in 2017 UKMy Profile

    1. Hey Thomas, thanks for stopping by and commenting. Yes, keywords are important – gotta know what we’re focused on writing about and why. :)
      Michelle Shaeffer recently posted… 184 Fun & Simple Ways to Attract Traffic to Your BlogMy Profile

  3. Hello,

    Very useful post, all the listed points are very unique and helpful and I’m gonna surely implement them in my daily posting routine.

    Jimmy recently posted… How to Figure Out If You’re a Workaholic – by Wrike project management softwareMy Profile

  4. Adding “How to” will be a really idea to fetch users attention and make them read the post. You have shared some informative points here.

    Have a great weekend
    RajKumar Jonnala recently posted… Xiaomi Mi 5c real image spotted online againMy Profile

    1. Hey Raj,

      Thanks for reading and commenting.
      Michelle Shaeffer recently posted… A Surefire Way to Discover Blog Post Ideas Your Readers Will LoveMy Profile

  5. Since becoming a blogger, I noticed that some of the best blog posts that receive a lot of traffic are actually shorter and simple. Something else is that I see a lot of “How To” ones and ones involving a list. This is very factual advice that I think works well. Specially with social media being at the height it is.

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