Do you want more traffic to your blog? Awesome. Read on.
There are 5 things you’ve GOT to stop doing if you want to make blogging work for you so you can get noticed and reach a bigger audience to help.
1. Stop trying to be (fill in the blank here)…
Stop trying to be “professional” or “perfect” or “normal” or… whatever you feel like you have to project for an image… cut it out.
Seriously, it’s more than just being “you” but start there. Start with being unashamedly who you are and sharing your personality and your knowledge through your blog posts. Give yourself permission to not be perfect, and to explore finding your own voice. Take what’s unique about you and dial it up instead of hiding it.
2. Stop wasting your energy reinventing the wheel.
See those successful bloggers? Go learn from them! You don’t need to spend your time and energy trying to put the pieces all together on your own.
You’ve got a message to get out there and you don’t have time to waste.
3. Stop caring about perfection.
It’s unachievable. So stop worrying about it. A typo may sneak through no matter how carefully you proofread. You might word something one way that you realize later would have worked better differently.
Between you and me, every time I look at my blog I see *dozens* of little things (and a couple big things) I should be doing better. It’s a work in progress. It always will be. But if I let that stop me I’d never get anywhere!
It’s all an experiment. Collect data, modify your strategies as you go, and keep getting better.
No more trying to be perfect. Just aim for excellence and focus on being of service instead.
4. Stop worrying about “traffic.”
Yes, I just said not to worry about traffic while telling you these rules will get you more traffic… but I’m serious. Step away from your stats and stop obsessing about your traffic numbers.
Here’s what matters more that how many “hits” or “page views” you got last month: the audience you’re reaching and the platform you’re building.
Yeah, I know, “it’s a numbers game” is somewhat true — but please don’t see your readers as numbers. Our readers aren’t numbers. They’re people who come to us for help and guidance and we can make a difference for them.
Instead of looking at your traffic numbers as your measure of success, look for the connections you’re making, the relationships you’re building, and the people who you’re helping. Because if you just keep delivering helpful content and getting out there to promote it consistently, I promise you that your audience will grow and the traffic numbers will go up.
5. Stop spotlighting yourself and share your platform.
One of the biggest ways I built my blog quickly (when it finally began to take off after a bumpy start) was by realizing that it’s not just about ME or MY business.
I learned how to shift the spotlight from myself to others–my readers, my colleagues, my friends–and what a powerful way that was to share my influence and help good people get noticed, as well as drive lots more traffic back to my blog.
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[ Regular blog post now resuming, thanks for sticking around through that salesy little interlude. ]
Your Turn! What do you think of these rules? Love them? Or think I’m totally off base? Tell me why in the comments below.