5 Ways to Make Your Social Media More Effective

How effective is your social media strategy?
Here are some tips from PRMarketing.com to help you make it more effective, in a fun, snazzy infographic:


Number one is simple.  It’s easy to get active on the social networks.

It’s the rest that many entrpreneurs find challenging.

I don’t have a Wikipedia page, so I can cross that challenge off my personal list (for now).  But honesty still counts even in the smaller things.  Sometimes we mess up.  Best we can do is admit it and try to fix it, then move on.

What are your best tips for being interesting, humble, and unprofessional?

Do you agree with PRMarketing.com’s 5 tips?

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  1. Thanks Michelle for this useful list on how to make our social media more effective. I surely am going to follow your tips.
    Nick Sotos recently posted… Five Ten Project Review and CouponMy Profile

    1. Hey Nick, glad this was useful for you.
      Michelle Shaeffer recently posted… Don’t Build a Website Without ThisMy Profile

  2. Great tips Michelle. My tip would be always respond to both positive and negative customer comments. Thankfully I haven’t had any, but I had a bad experience with someone I was “thinking” of contracting as a coach (after she contacted me!) via Twitter. Her non-response was the equivalent of sticking two fingers up and saying “screw you!”. Bad move.
    Also, this same coach never permits anyone to post on her FB wall. Her Wall is just full of marketing. Doesn’t that defeat the whole objective of social media ?

    1. Social media does seem to work best when we talk AND listen. :)
      Michelle Shaeffer recently posted… How Not to Waste Time on FacebookMy Profile

  3. Hello Michelle,

    Useful tips from PR Marketing – thanks for taking the time to bring them to us. I would also add using Google Alerts to keep abreast of what’s being said about you and your company. It will give you an opportunity to thank those who are making positive statements and addressing negative comments before they take on a life of their own.
    Adalia recently posted… Success affirmationsMy Profile

    1. Excellent tip, Adalia. Monitoring social media so we can respond appropriately is important.
      Michelle Shaeffer recently posted… Who Can You Serve Better?My Profile

  4. Interesting, interesting, interesting!
    If you don’t give me food for thought and tools for whatever I need to do in my life or in my business, why would I keep listening to you of all other people?
    Unless, of course, you’re my buddy and I love you anyway.
    Helenee recently posted… The Best Travel Tip You’ll Ever Need updated Wed Jul 6 2011 1:20 pm CDTMy Profile

    1. Right! Sharing great content is the best way to grow our social networks–give people those tools, tips, strategies, resources, whatever they need that you can offer.
      Michelle Shaeffer recently posted… Don’t Build a Website Without ThisMy Profile

  5. I agree with the wikipedia ;) I do believe the “interesting” part is already true to those that are already following you, signed up with you, liked you, google +’d you, —- you get the picture LOL It’s getting them engaged that I’m stuck on! >_< I know this will come in time! You are a perfect example of that, Michelle! Look how far you have come just in 2 years!!! That is inspiration enough for me!!! Great tips from PR Marketing. Thanks for sharing this with us!
    Kimberly ~ Gypsy recently posted… To Disclose or Not to DiscloseMy Profile

    1. It’s been pretty amazing to me. :) I’m thankful for all the readers and connections I’ve built up. In the beginning it definitely felt like talking to myself, but just keeping at it and good things start to happen.
      Michelle Shaeffer recently posted… 5 Ways to Make Your Social Media More EffectiveMy Profile

  6. Michelle,thanks for this great post.
    I think the core of social media is to be a resource. Posting useful information, such as tips, links to great articles, free resources(everybody likes free).
    Ping recently posted… Hidden dangers of using automated trading robotsMy Profile

    1. Hi Ping, I agree. Sharing resources helps your readers/followers connect with what they need and it helps to position the sharer as an authority on the topic.
      Michelle Shaeffer recently posted… Don’t Build a Website Without ThisMy Profile

  7. Thanks for sharing this one Michelle.

    It’s all worth thinking about, but some people may disagree. Some people want a professional social media presence.

    Personally though, I have to agree with you. The people you are communicating with on social networks are looking really for friendship and to build a relationship with the person who they are in contact with.

    I hope you’re having an awesome day

    Your friend across the pond

    David Verney recently posted… How To Get Connected with Twitter and Build Your Twitter TribeMy Profile

    1. Right – there’s a fine line there. I think we can be professional and personable at the same time though. :)
      Michelle Shaeffer recently posted… How Not to Waste Time on FacebookMy Profile

  8. Interesting graphic and too simple :)
    Kenan recently posted… Behzat Ç. Seni Kalbime Gömdüm Full izle tek partMy Profile

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