Do you secretly worry that your blog might be boring?
(I do too, but don’t tell, okay?)
1. Stop Worrying About It
Are you laughing with me here? Seriously though, you’ve got to get over that concern and not allow it to stop you from blogging.
I hate to break it to you, but no matter how amazing a writer and person you are, SOME people will find your blog boring.
Others will LOVE you.
I get hate mail.
And I get love letters.
Okay, they might not actually be love letters, but they’re the opposite of the notes from the haters.
Point is… if you want an audience and you want to get noticed, you’ll get both sides of that coin. Deep breaths and allow yourself to be okay with it.
2. Amplify YOU
Once you accept that you’re not after the whole WORLD as readers, but just the right crowd who you’re here to speak to and serve, it all gets a little easier.
Turn up the volume on who YOU are and what you care about. Be real.
Find what you’re really good and and get even better at that.
Pay attention to what aspects of your writing and your personality attract the right crowd and then dial those up.
3. Notice What Grabs Your Attention
Learn to model. Keep your radar for “non-boring” turned on.
What is it about the people you surround yourself with or the books you pick up off the bookshelf that attracts your attention?
What makes you look at a blog and say, “Wow, this is interesting!”
Pay attention and notice. Then stop and consider how to apply those lessons to your own blog.
4. Always Write for Your Readers
If I were writing for myself you’d see…
- more free form poetry and fewer organized lists…
- much longer posts with more emotionally charged content…
- lots of political rants and diatribes…
- fewer images, less formatting and more string of consciousness writing…
But that’s what a journal (and my secret Tumblr) are for.
This blog is for YOU, my reader.
And that means I need to…
- always know what the value in a post is for you
- focus on delivering the content in a way that’s easy to digest and scan
- respect the fact that you’re busy and I need to get to the point
- be sure my posts leave you with actionable information
Because every time I hit “publish” on a post I’ve got to know that it’ll be worth the time you took out of your day to stop by and read it.
Stay reader focused, deliver consistent value and the right readers will love your blog.Click to tweet
5. Variety is the Spice of Blogging
Alright, that’s a mangled quote. But you get the idea.
Check out the infographic below and the different types of content and information well-balanced and non-boring blogs contain.