Sometimes we get stuck in the constant quest for perfection and never get our content out there because we’re not sure the theme is “perfect” or whatever just isn’t quite right yet… Don’t let that stop you! Instead, focus on getting it good enough for now and then making improvements as you go.
So, instead of asking yourself if it’s “perfect” yet… ask yourself, “Is your blog ready for promotion?”
Here’s a quick checklist to help you answer that question. Remember, you don’t have to answer these with “it’s perfect!” but instead just “it works for now!” so that you can get out there, promote your blog and share your expertise, mission, causes or random thoughts with the world.
Do you have a dozen or so posts published on the blog? You want to have content ready before you start sending traffic to your blog. They’ll need something to read when they land on your blog… don’t just give them a “coming soon” post.
Does your blog theme choice and header graphic express what your blog is about and support your branding? Make sure your theme conveys the right style and feel. Your blog header should include your blog’s title and make it obvious what readers will find on your blog. If you’re adding a blog to an existing website, does the design complement your existing website and tie in so readers can tell they’re connected?
Is your about page setup and does it include an easy way to get in touch with you? Share a photograph of yourself, and information about your inspiration to blog about the topic you’ve chosen. Let your readers in on who you are and why you’re blogging. Offer links to your social networking profiles as well as an easy to use contact form so readers can connect with you in the way they prefer.
Try FollowMe plugin for WordPress to link to your social profiles, and the Contact Form 7 plugin for an easy contact form.
Have you setup an easy way for readers to subscribe to your blog with an RSS feed and email delivery option? Your blog probably has an RSS feed built in and just waiting for you to link to it. You can use FeedBlitz or FeedBurner to deliver your blog by email. If you use Aweber or GetResponse you can also deliver your blog by email through their services.
Can readers easily share your posts? Try a plugin like ShareThis, AddtoAny, Sociable or Sexy Bookmarks. Also look at adding a Facebook like button or Tweet button. Make it easy for readers to share your posts with their friends and they’re more likely to do so.
6. Email Capture
Is your ezine subscription box/offer on every page of your blog? The header or top of your sidebar are good places for it. Have you given readers a good reason to give you their contact information? Offer a free report, audio file, or other gift in exchange for their subscription. Be sure you also have a privacy/spam policy noted by your opt-in box to increase confidence.
With these 6 important aspects covered, you’re ready to start promoting that blog!