Social Networking can be overwhelming.
I love it. I get twitchy when I can’t do Twitter and forlorn when I can’t Facebook.
But it can be tough to figure out exactly how to get results from it (more traffic, more subscribers, more clients).
Where should you post? When should you post? What should you post? How can you juggle more than one place to post?
It’s enough to make a small business owner or blogger want to hide under the computer desk and refuse to come out.
So how can we make it easier?
You need a plan!
Here are the 7 steps I use:
1) Set Goals
You need to know why you’re on each network. What do you hope to accomplish? Is it connecting with your target market? Driving traffic back to your site? Reaching potential JV partners? You may have more than one goal (I do) and that’s fine, just be sure you know what your goals are and have defined them so you know if you’re getting results or wasting time. I’ll talk more about setting goals in a post soon.
2) Get Setup
Once you know your goals, you need to setup your profiles and website to help support your goals. For Twitter, this would include your profile image, background, bio, etc. For your Facebook fan page, this would include a welcome tab, perhaps a blog or YouTube tab, etc. For your website, this would include adding a way for visitors to connect with you on the social networks and easy ways for your visitors to share your content on the social networks.
- Rock Your Twitter Profile
- The Easy Way to Add a Welcome Tab to Your Facebook Fan Page
- How to Add Social Networking Icons to Your Website/Blog
- 6 Ways to Prevent People From Sharing Your Website
3) Get Connecting
Who do you want to connect with? Having 10,000 Twitter followers is completely useless if none of them are interested in what you’re tweeting about (or if you aren’t tweeting things that will help you reach your goals). 10,000 Facebook fans are of no value if they like you then never interact with your page or visit your website again. So know who you want to connect with, what you want them to do next, and build your connection plans around those goals. Don’t just randomly connect with anyone who can breathe.
4) Get Interacting
Once you’ve started connecting, you need to interact. You aren’t a one-way radio station there to broadcast your favorite tunes all day. Don’t post “buy my stuff!” “look what’s new!” “check out my blog!” and nothing else (especially on Twitter). Think of yourself as a call-in show and get in the discussion!
Automation is not evil. Unless you want to spend all day (and night) online, you need to learn to use automation to help you stay visible. You can do this without being annoying, slimy, or robotic. Again, it comes down to knowing your goals and working towards them consistently.
- How to Link Your Facebook Fan Page to Your Twitter Profile (and Why)
- How to Be 007 on Twitter
- Top 10 Tools I Use For Twitter
- How to Send Some of Your Tweets to Facebook
6) Be Consistent
Don’t spend 15 minutes on Twitter one day a week and expect results. Don’t spend an hour playing farm games on Facebook and expect results (other than a blossoming farm). You need to show up and stay consistent. If you’ve got 20 minutes a day, then split that up into 10 minutes in the morning and 10 in the afternoon/evening and every day consistently show up and interact. (Use your time wisely towards you goals and even a few minutes can go a long way!)
7) Track & Adapt
Be sure you’re watching for results and measuring them so you know if your strategies are working. If they are, awesome! If they aren’t, just adapt and adjust and keep going.
Having a plan is always better than winging it. Unless you’re in improv. But social networking results come much faster if you’ve got goals you’re working towards.
So how can you implement these steps? Check out the blog posts I’ve shared right below some of the steps above. I’ll be sharing more about each of these steps during the next few weeks, so stay tuned!
Which of these steps do you have mastered already? Which ones do you need more help with?
Image Credit: iqoncept/StockFresh