Over the last week I’ve received a slew of emails asking for the same thing… “Michelle, where did your search box go?!” and “Please, bring back the search!”
Even my virtual assistant Skype messaged me to ask what I was thinking!
Oops. It was an accidental casualty in the “war” of re-branding myself.
But here’s my question for you… are you thinking through the actions you take with your website, blog and business?
There’s some smart people out there pushing business bloggers to remove their search boxes. SMART people. And they’re right. But it’s wrong for my blog.
How do you know when to listen to smart advice? It depends on your goals.
If my main goal is to push you to opt-in to my list and conversion rates (visitor to subscriber to client = $$$), then yes. Removing that search and offering you my freebies and paid trainings more prominently would lead to higher conversion.
If my main goal is to create a helpful library of information that helps you to create a blog and online presence that attracts clients to you, and I want to do it in a way that says, “Hey, this is a safe space where you can come find what you need to move forward” and gives you the freedom to find that information without a forced opt-in, purchase or jumps through hoops, then removing my search box would not be smart.
And BOTH of those are goals for me. Of course I want to build a business that makes money, but I also want to create that safe, fun library of information.
How the heck would I ever find the book or info I wanted in a library if I didn’t have a computer to search, or at the very least a card catalog? (Anyone else remember those and kind of miss them?)
But at 1,000+ posts, allowing search makes sense. If you have fewer posts consider two things:
- Create a special page for searches with no results where you let people know you didn’t have a post yet about that topic but they can get in touch with you directly (and include a contact form or other way to get in touch) and/or direct them to the solutions you offer for the clients you work with.
- Monitor searches with a tool like Search Meter so you can see what people are searching for and blog about those topics or offer resources related to the searches.
My search box was an accidental casualty but it illustrated a great point for me. Keeping my search box around was the right thing to do. Thanks for asking.
Think it through. No matter where or who shares the advice, think it through for yourself, keeping in mind what your big picture goals are, okay?
Oh, and choose mentors who allow you to question and help you understand how things apply to YOU and YOUR business.
It’s always okay to question. We don’t question enough.