Have you landed on the blogs of successful, smart entrepreneurs where there are no comments and no social network sharing happening? That’s not helping build the image that they have an engaged audience!
Or have you stopped by a blog and you spotted comments where people are asking questions (maybe even about the professional’s products or services) and no one is answering them? Oh no!
Or maybe you’ve seen a blog that’s just pitch, pitch, pitch… every post is about a new product, service, client or why you should buy what they’re selling. Nothing there to help their readers or connect…
Mistake #3 is Lack of Engagement
Successful business blogging requires engaging with our readers. We’ve got to keep the focus on our readers and delivering value to them.
What does that mean?
- we brainstorm our content ideas based on what delivers value to our readers — so they’ll read, comment, and share!
- we get out there and PROMOTE it so our readers can see it — engage with them where they are at, on the social networks, in forums, on other blogs and elsewhere
- we’ve got to engage with our readers on our blogs — reply to comments, thank those who share out content, and really look for ways to connect with our communities
Your Next Action Step
Take a look at your blog and review where you’re doing great with engagement and where you’re not, then set a goal to improve in those areas.
Here’s a few ideas to get you started. Give yourself gold stars for the ones you’re doing well!
- Do you brainstorm content based on what could be helpful to your readers?
- Are you actively asking your readers to respond (see the question at the bottom of this post?) to your posts?
- Have you made it easy to comment and share your blog posts?
- Are you replying to comments (at the very least a few per post, especially to answer questions)?
- Are you thanking those who share your content (on social networks or by linking to your blog)?
- Do you know where your community hangs out online and are you getting in front of them with your content?
- Have you stopped by any other blogs in your niche, or that reach your niche, or belong to regular commenters, to leave them a few comments?
What else can we all be doing to better engage with our readers?