How should you choose your blog title and blog’s domain name? I got a great question via email recently:
Should I use my name for my blog’s domain, my company’s name, or a combination of keywords?
When you choose your domain name, you’ve got many choices. You can do www.YourName.com or www.YourCompany.com or you can go for keywords or a promise and use something like www.GetTonsofTrafficToday.com or www.Super-Cool-Handmade-Widgets.com.
Which is best? I think it really depends on what you’re doing business-wise, where your focus is, and what directions you’ve got planned.
Branding With Your Name
For this blog, I wanted my name so it’s something I can always use. If I change directions or my business evolves one way or another I don’t have to change domain names. My own blog is more for personal branding and sharing my knowledge.
Branding With Your Company
Company names as domains work great for those that are growing a company brand (and especially if they may want to sell their company in the future, go public, etc – those types of goals). Many times the main domain will be the company site, and then something like blog.companyname.com becomes the blog, if the site and blog aren’t combined.
Branding With a Promise
Niche blogs or multi-blogger blogs are well suited to promise-centered domains. Another benefit to these types of domains is that search engines like the keywords in the domain and it may give you an SEO boost if you choose well.
I recently went with a promise-branded blog for DailyBloggingIdeas.com Obvious what it’s about right? Easy for search engines and visitors to identify what the blog is about and what they’ll find there.
Some company names ARE promises, so some domains will fall under both groups.
Which One is Right for You?
Here are some questions to help you decide:
- What topics will you be focusing on?
- What are your goals for your blog?
- What are the future goals for you or your company?
- How do you plan to drive traffic to your site?
- What do you offer to readers?
If you’ve already got your domain, what did you choose? How did you decide what to go with?
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