It’s only after you hit “publish” on a post that your real work as a blogger begins…
All that time and heart you put into writing that post? It deserves to get READ by the people you wrote it for!
So let’s go over exactly how to make that happen, shall we?
Last week I shared a “what to do BEFORE you hit publish” checklist. Today I’m back with a “what to do AFTER you hit publish” checklist for you.
Because it’s what you do after you hit publish that determines how many people read your blog post. Don’t sit around and wait for traffic to come to you.
Get out there and make a ruckus to let your potential readers know your blog exists and has great content for them!
Here’s your checklist:
1. Proofread and test links one more time.
Yes, really. Just one more time. Especially pay attention to your links. Does that “Pin It” button work? Did your tweetable come out right? Are the social media sharing options working?
Don’t drive traffic until you’ve completed this step.
2. Get busy on social media.
Share your post on all the social media channels you’re active on:
- Pin it on Pinterest
- Share it on your Facebook business page
- Share it on your personal Facebook profile (if appropriate)
- Consider which Facebook groups to share in
- Update your LinkedIn status
- Share in LinkedIn groups (where allowed)
- Stumble it on StumbleUpon (or whatever bookmarking sites you use)
- Post an image to Instagram
- Tweet it out and then schedule a few more tweets
- Share it on Google+
- Share it in Google+ groups (where allowed)
- Add in any other social networks appropriate to your niche
Be sure to use #hashtags and tag people where it makes sense.
3. Tweet, Facebook tag, or email people/brands you mentioned.
Who’d ya mention in your post? Did you link to a friend, colleague or another blogger? Be sure to send a note to let them know!
If you included a link to a product or service you’re recommending as an affiliate, let the company/brand/owner/creator know.
When you write positive reviews or share great resources, don’t be shy about reaching out to say, “Hey, you rock and I mentioned you on my blog. Thanks!”
4. Send an email to your list.
And then decide whether to promote that new blog post to your list. You probably should.
Pro Tip: Keep in mind that best times to send an email that’ll get opened are different from best times to publish a new blog post.
5. Send an email to a few friends, colleagues, or clients.
Now stop and think, who has recently asked you questions about the topic you wrote about in your post?
Who do you know that could benefit from the information? Take time to write a few quick personal emails to your friends or clients who would find it useful.
Do you have a colleague whose clients would find it useful, too? Shoot them an email and invite them to share it. Ask what you can share for them in return.
6. Respond to reader comments.
This is key to keeping engagement high on your blog. Respond to comments as frequently as you can.
Take time to pick out a few and click through to read, share and comment on your readers blog posts, too.
7. Thank readers for social shares.
Watch Twitter, Facebook, and other social sites for people sharing your posts and take time to stop and thank them.
8. Watch traffic to your new post.
Keep an eye on your stats to see what happens with your new post and where your traffic is coming from. Notice the trends.
Here are some things to keep a particular eye out for:
- Reach out to bloggers and websites that refer visitors/link to your site and send them a thank you note via email or tweet.
- Offer sites who’ve published your articles “priority notice” of future articles you release for reprint. With permission, email your articles directly to the interested sites so your articles are easier for them to publish.
- Watch the popular pages of your website then focus on building those pages with better copywriting, promote affiliate products, etc.
- Look for trends in the type of websites that are referring visitors to your site and use it to better target your marketing efforts.
9. Build internal links.
Do a quick keyword or key phrase search on your blog to find where you’ve previously written about related topics. Look for places to link from those old posts to your new post (and from your new post to old posts).
10. Search and comment.
Pro tip: this works best on CommentLuv enabled blogs (choose “CommentLuv in the search drop box, or check this post for lists) because you get an automatic link back to your recent post, without adding it into your comment so it doesn’t feel at all spammy. Check out how this works by leaving a comment below.
11. Consider how to build on your work.
You’ve got a great post. What’s next?
If the post was popular consider…
- Does the post need a part two?
- Is it the start of a series?
- Can you turn it into a video blog?
- Is it perfect to turn into an infographic?
Example: this post and my post with the pre-publish checklist will end up as a printable PDF soon. Get on my list now if you want to be sure you get access to that. Just sign up here (totally free).
12. Circle back in 30 days.
Don’t let your post languish in your archives! Set yourself a reminder to come back and do another promotional push in 30 days.
What’s on your “after publishing” checklist? If you’ve been using similar strategies to mine, how are they working for you?