It’s a bloggers worst fear…
You hit “publish” on a post you worked hard on, that you’re proud of…
And it begins to get shared all over social media…
Traffic starts pouring in… and then you see it…
The TYPO in the title that was there all along (now immortalized in hundreds of tweets)…
Or the service you recommended without your affiliate link (which is now getting dozens of clicks and sign ups)…
You can prevent these, and other blogger nightmares, with a simple “pre-publish” checklist.
Here’s the checklist I’ve created and review before I hit “publish” on a new post:
1. Review the Title
Is it interesting and catchy? Does it include power words? Keywords? Is it enough to get people to click over from social media and elsewhere to check out the post? And… does your post deliver on what your title promises?
2. Proofread It
Run a spell-check. Review your post for grammar. Does the “voice” and “tone” match your brand?
3. Read it Aloud
Take the time to read your post aloud and you’ll more easily catch things like grammatical errors, passages you could phrase better, and other things easy to miss in print.
4. Format it for Easy Reading
Does your post include sub-headings, bolded phrases, lists with bullet points… is it easy for your readers to scan?
5. Think Search Engines
Are my keywords in my title, sub-headings, image names, and naturally throughout my blog post? Do I know what keywords or phrases I’m targeting? Did I run my post through any SEO tools I use?
6. Call to Action
What’s the “next step” action you’re inviting readers to take? Do you have a clear call to action at the end of your post?
- Subscribe to your list (and what are you offering for their email address?)
- Leave a comment (did you ask a question to give readers something to respond to?)
- Share on social media (got buttons right there so it’s easy?)
- Find out more about… (is there an obvious clickable link to the next step?)
7. Check All Links
Test all your links to be sure they’re working and link to the correct places.
8. Affiliate Links
Did you recommend any products or services in your post? Be sure to include a trackable affiliate link!
9. Links to Other Blog Posts & Authority Sites
Are there references in your post where you can link back to other blog posts you’ve written? Guest posts you’ve written on other blogs?
Does it make sense to link out to any other bloggers or authority sites as references for your readers?
10. Featured Image (and Pinnables)
Set your featured image and be sure to include pinnable or sharing-friendly images within your blog post.
11. Include a “Tweetable”
Pull a catchy quote or sentence from your post and make it a “tweetable” to encourage your readers to share it (and to give them something specific to notice and remember from your post. (Here’s how.)
12. Choose a Category
Select the best categories for your new post to be sure it’s organized where it belongs and easy for your readers to find.
13. Be Sure It’s Tagged
Add appropriate tags to your post. Keep them in mind when you share on social media, too.
14. Set Your Permalink
Check your permalink and be sure it’s short, makes sense, and has your keywords included.
15. Give Credit Where Due
Are there any images, quotes or statistics that you need to add sources or credits for? Did you find inspiration somewhere that should be acknowledged? Be sure you’ve cited properly.
Share this post. Your blogger friends will love you for it.
What do YOU check before you go “live” with a new post? What else should we add to this list?