I’m a big fan of blogging. You probably knew that already. But I wasn’t always. A couple years ago I wasn’t sure if I should give blogging a try or not. It seemed like a lot of work and I wondered if anyone would read what I wrote. (By the way, thank you for reading my blog.)
Fast forward to now and not only do I blog frequently but I encourage other small business owners to blog, too and host several blog challenges. I’ve seen in my own business and the businesses of those I work with the results that can come from blogging.
Let me introduce you to Diana Simon…
Today I want to share with you a guest blog post from Diana Simon of Coach to Entrepreneur. Diana works with overwhelmed entrepreneurs to help them find balance and work through transitions. You can find out more about her services at http://www.dianasimon.com/ready-to-partner
I met Diana back in March when she joined the 31 Days Blog Challenge I co-host with Lisbeth Tanz. Diana jumped into blogging with both feet and just a few months later she’s seeing great results!
5 Common Excuses NOT to Start Blogging
Are making any of these 5 excuses not to start blogging? I know there is a lot of internal talk and doubts which come up when you are thinking about starting a blog. If you are still standing at the sidelines because of these excuses, here are some tips that will help you bust them.
I was the #1 skeptic when it came to starting a blog and made a few of these excuses. When I finally jumped in, it wasn’t so bad after all and I encourage you to start blogging if you have been thinking about it for a while.
I hope that this post will help you get past the excuses and get blogging!
1. I am not a techie and it’s all too technical to setup.
This was not one of my excuses but I can understand the fear in dealing with all the technical setup. If you are just blogging for fun, you can always start with blogger or wordpress.com which makes it easy for anyone to get a blog up and running.
However, if you are blogging to gain visibility for your business, I strongly recommend that you buy a domain, get it self-hosted and install WordPress. Also if you are unsure about installing WordPress, some hosts can handle this for you. If you prefer to DIY, Michelle has written a detailed step-by-step guide in her report Rock Your Blog on how to install WordPress.
The reason I have brought this up is because if you are building a business, you want to have reflect a professional image and a free blog doesn’t offer that. The investment is minimal compared to setting up a physical office and the last I checked, it costs $11.99 to purchase your domain name and basic hosting is $4-8 a month. If you want more clarification on domain names and hosting, here are some tutorials from Michelle to help you make sense of it all.
2. No one will read my blog
When I started blogging, I was thinking that only my friends and family would ever read my blog. Who else would know I have a blog?
From my 3-month blogging experience, blogging is not about writing a post and just waiting for people to visit your blog. You need to go out there and promote your post and blog. So how do you do that?
Join a blogging challenge or a community. For example, there is the 31 Days Blog Challenge co-hosted by Michelle Shaeffer and Lisbeth Tanz that’s going on this month. I jumped into this Challenge in March and look where I am today! It got me started and for me, the best part of blogging is that I have had the opportunity to connect and learn from amazing people.
If you have never been part of this Challenge, give it a go and you will meet amazing people. And guess what, you will see that others do read your blog and leave comments!
3. I am not a writer
I am not either but what I have learned is that as long as you can have a conversation, you can write a blog post. Your readers don’t expect you to a best-selling author and really, all you have to do is write the post in a conversational way like you would if you were sharing information with your friends.
One point to keep in mind is to make sure you still proof-read your post for grammar and spelling mistakes. I sometimes make grammar errors myself but I think you can get away with minor ones.
4. Blogging takes too much time
This was my #1 excuse for not starting a blog. You know what, it does take a lot of time! Much more than what I had expected because as I have mentioned earlier, blogging is more than just writing a post. Promoting your post and building relationships do take time.
My tip here is before you start blogging, sit down and decide on a blogging schedule that is realistic and manageable in the long-run. Even if it is just posting once a week, that’s great. It’s about being consistent and more realistic than starting out all excited by posting 5 days a week and after a month, you burn out and stop blogging altogether.
Planning helps reduce the overwhelm. Start out and see how much time it takes you to write posts, reply to comments and read other blogs. It’s all trial and error but if you don’t try you will never know what works for you. I have been blogging 3 months and I am still testing and tweaking!
5. I don’t know what to blog about
This was a biggie for me and the first month, I struggled with ideas. However, when you start using your creative muscles, they become stronger and eventually ideas start flowing. I have experienced this myself where it’s now easier to come up with blog post ideas.
One reason for this is because when you start reading other blogs, they can trigger ideas for your posts. It has happened to me several times.
Another point is that as you start getting comments, they can also help you generate ideas. So get started and if you are unsure, Michelle provides a free simplestorming guide that will make sure you never run out of content ideas!
I hope this post has busted a few of the excuses that you have been making not to start blogging.
Over to You
What excuses do you have for not starting a blog?
If you are already blogging, what excuses did you have to overcome to start your blog?
P.S. Don’t forget to pick up a copy of Diana’s free report “From Blogging Skeptic to Fan in 31 Days” at http://www.dianasimon.com