One of the strategies I use to build a following on Twitter is to share helpful tips and articles as often as possible. If you’re doing the same, consider using this strategy to take your tips to the next level.
1. Start by compiling a list of 30 short tips on a specific topic. Remember they need to be under 140 characters. And if you want to encourage others to re-tweet them for you, keep them even shorter (around 100 characters or so).
2. If some of the tips you want to share are too long, write a blog post or article explaining it, then add the URL to the tip. Use a URL shortener like Bit.ly to make sure it’s not too long.
3. Choose an appropriate #hashtag and add it to your tips.
So you’ll end up with tips like this:
- Save time by writing your posts in batches and scheduling them in advance #blogtip
- Create a gravatar at gravatar.com and your photo will show with your comments #blogtip
- Try CommentLuv to make it easier to get to know your regular blog readers #blogtip
- Leverage: repurpose your blog posts into articles, free reports, and more #blogtip
Or with URLs like this:
- Reward your blog commenters and keep them talking http://bit.ly/axgMa3 #blogtip
- How to make your blog easy for readers to share http://bit.ly/bxBXLW #blogtip
4. Create an account at HootSuite and schedule your tips.
You can schedule one tip each day for the month. Once it’s done your HootSuite account will automatically tweet your tip for you. Just repeat this process at the beginning of each month (or have your virtual assistant set up the tweets for you).
If you’re active on Facebook or LinkedIn you can use HootSuite to send your tips to those networks as well and help even more people. Add those accounts and then you can post to all three with one scheduled status update.
When you consistently share helpful tips, and make it easy for your followers to find them by including a #hashtag, you’ll find your followers look forward to your daily tips.
- Once you’ve got your first set of 30 tips done, start on a second set for another topic. Give them a different #hashtag and schedule them to post at a different time each day.
- Consider creating a set of tweet tips that promote your favorite past blog articles.
- You can also use this strategy to share your favorite quotes.