Note: This is part 1 in a 7 part series on how to transform your website to attract your ideal clients. Who is your ideal client? Does your website make clear exactly who you serve or support?
One of my goals this year is to do more with video. The article below arrived in my inbox this week and I thought I’d share. For great video resources I also recommend @LouBortone on Twitter. I’m going through his Online Video Rock Star Course and can’t wait to apply what I’m learning. By: Christine […]
By Christine Gallagher A mentor of mine once said that when it comes to business, “the marketing is just as important as the mastery.” They were basically saying that the know-how and the “what” of your business is important, but if no one knows about you and what you do, it doesn’t matter. They actually […]
If you struggle to come up with ideas for your newsletter articles, you aren’t alone! Many small business owners aren’t sure what to write about. You want topics that will be interesting to your readers and help them get to “know” you so they learn that you can be a trusted source of the information […]
I’m sitting in the LA airport waiting on a flight to Seattle, then on home to Anchorage. Decided it’d be a good time to review what I implemented at ACLC. Why am I sharing this? First, because I’m just so darn excited about it all. Second, because I want you to know that if I […]
A marketing plan gives you a basic guide for your marketing for the year. By looking at your marketing 12 months at a time you can plan for seasonal and holiday promotions, work to combat any traditionally slower times for your company, and keep your business supported by always having at least one or two […]