Guest Post by Shelley Webb of OnTheWebbSocialMedia.com
I wanted to introduce you to a cool new tool that you can use to maximize the time you spend marketing or promoting your blog. It can also do many OTHER things too.
It’s called ifttt (if this then that) and could very well become my favorite new tool. Although still in beta phase, it looks very promising.
This will really date me, but the name of this tool resonates with me because when I took my very first computer programming class back in high school, everything we did was based on “if this, then that”. For example: if A ~> B, if D +1 ~>F. So I completely get this concept.
ifttt creates recipes for putting the internet to work for you by combining tasks, triggers, actions, and channels.
Now this part may sound a bit difficult but it really isn’t.
A task would be: when something happens (this) then do something else (that).
The this part of the task is called the trigger. For instance, I take a photo and post it to Instagram, or Someone retweets something that I tweeted.
The that part of the task is called the action. An example of that would be: “send me an e-mail” or “thank the person who retweeted me”.
Triggers (this) and actions (that) are derived from channels. Some examples of channels would be Twitter, Facebook, Google+, Instagram, Foursquare, Evernote, The Weather Channel, etc.
When you put one channel’s trigger together with another channel’s action, that would become a task!
For instance, I set up the one that was suggested on the website: Save all the photos that I post to Instagram in my Dropbox. Below is a photo of how that would look. Is that not incredible??
photo from ifttt.com
To set it up, you just follow the recipe that is on the website.
Once a task has been created, it becomes a recipe and can be shared with friends and other ifttt users.
You can find lots of recipes on the website under the categories “what’s hot,” “what’s new” and “what’s popular.”
Each recipes lists the creator, the date of creation and how many times it has been used.
Some of the interesting ones I found were:
- When Facebook profile picture changes, update Twitter profile picture.
- Thanking people in Twitter when they mention you or RT. (BIG time saver)
- Tweet my blog post
- Automatically add posts from an RSS feed to my Readability list
- When a new book is added to Kindle Top 100 Free eBooks, send me an email.
- Add your foursquare check-in history to your Google Calendar (in case you can’t remember where you’ve been?)
- Create a photo post by using Instagram to blog recipe.
- When I like photo on Instagram post this on Posterous.
- Add to your Readability reading list by fave’ing a tweet.
- tumble every tweet that contains an image.
Tasks can be turned on and off. When turned back on, they pick up as if you had just created them so there will be no data saved when the task is turned off.
Once you set up a recipe, be sure to return to see how that recipe is working. For instance, I had set up a recipe to thank new followers on Twitter in the @connect section ( NOT in Direct Messages as that is not looked upon favorably by Twitter users). I went back to check on how it was working and found that my followers were being thanked every 15 minutes! YIKES
Tasks poll for new data every 15 minutes.
Oh, and did I mention the recipes are VERY easy to use? Really you just follow the pictures. Give it a try and let me know what you think!
If you liked this article by Shelley Webb, you’ll want to hop on over to www.OnTheWebbSocialMedia.com where you can find more articles, resources and social media strategies. Shelley teaches entrepreneurs and small business owners how to bring their business into the on-line conversation.