Yesterday I got stuck every time I sat down to blog. Today I got stuck every time I sat down to blog. Yeah, I have those days, too. So I considered skipping a post for the day. Then I ran into this post that inspired some thoughts…
I Blame Scott Stratten – Making Excuses, Mailing it In, and Creating Awesome
Okay, honestly I started on the post about complaining about free things and ended up wandering around for a bit. I think that’s a sign of a good blog though, when readers end up drawn in by content and get lost exploring.
I left a comment that I wanted to share as a post here and I’d love to hear your perspective on it. I’ve edited it some for this post.
I can’t remember it where I read it but somewhere I picked up the idea that you should blog as often as you have something helpful to share, and I love that. (Probably credit to Copyblogger or Chris Brogan–if you know which, or who said that first, would you leave me a comment so I can credit this properly? I searched and couldn’t find it again.)
While I strive never to “phone it in” because I agree with Scott’s idea that publishing filler isn’t going to win me any fans, and I’ll admit I wish every post I publish was 1,000 comment worthy and totally awesome, two challenges come in for me there:
– My “awesome” barometer doesn’t always match my readers
– I think I’d be too intimidated to ever post anything
Last week I posted something that was really just a favor to a couple of readers. I put a fair amount of time into it, more than most posts, but it wasn’t on my own “awesome” list for sure. Turns out it’s the most popular post my blog’s ever had in terms of Facebook sharing and generating traffic within 48 hours of the post. I was shocked. My readers considered it helpful, awesome, or both and they shared it. Thank you! That rocks. I was happy to be wrong.
It shows that valuable doesn’t always equal awesome. At least not by my own standards… which is another post entirely. That post was valuable. That was good enough.
And if it were left up to me, I’d get stuck a lot and rarely end up publishing posts if I were shooting to knock it out of the park on every post.
I shoot for home runs, or even just getting on base. Don’t let the pitch hit you so you get walked. Swing, hit, run like crazy, and just keep delivering value. The more times I hit that ball, the closer I’ll get to hitting it out of the park, but if I don’t practice and go for it, then I’ll probably never hear: “And it’s outta here!” So that’s my strategy.
What do you think? Do you shoot for totally awesome on every post? Or just creating valuable stuff? Or just posting something/anything? Does it ever trip you up, like it does me, if you’re trying to do “awesome”? Do your readers like the posts you expect them to?