Did your last blog post have a goal?
You can’t hit a target you haven’t identified… did you think about your goal before you began writing, then work to achieve it throughout your post and your promotion strategies?
When you’ve got a goal in mind for your blog post, writing and promoting becomes easier because you know exactly what results you’re aiming to achieve.
For example, if your goal is to write a post that humanizes you and connects with your readers, you might measure your success by the depth of comments posted that show your readers are identifying with you.
Or, if your goal is to write a post that ranks well in the search engines to drive more traffic to your website, you’d do keyword research, optimize your post for the search engines, then work to build links to that post and watch how it ranks. You’d also want to watch your statistics to see if it’s working.
What’s Your Target?
What are some goals you might set for a blog post?
- To rank well in the search engines and gain search engine traffic
- To connect with your readers on a personal level
- To sell a product or service
- To encourage opt-ins to your freebie offer or ezine
- To get more RSS subscribers
- To share a resource and inspire your readers to use it
- To help your readers solve a problem
- To get feedback/information (like a survey or question post)
- To promote an affiliate product (and get clicks/sales)
- To generate comments
- To generate tweets or social network sharing
- To get readers to bookmark your post
- To get others to link to your blog post
- Set a measurable goal for every blog post.
- Monitor to see if you’re making progress toward the goal.
- Tweak your strategies as needed and repeat.
Do you set goals for your blog posts?
Please share in the comments a post you’ve written and what it’s goal was–this is your chance to promote yourself and help other readers of this blog see how to apply goal setting for their blog posts.
Have you had success hitting a specific goal with particular strategies (like getting lots of tweets by writing a fabulous title for a blog post, or a title with “X tips for X” — and of course backing that title up with a great post)?
What other goals for a blog post goals are missing from the list above?
Or, fire away with questions about blogging goals.
Image Credit: Kalozzolak at StockFresh