That’s a fake statistic.
But I’m sure we’ve both read blog posts that weren’t awesome. I’ve even been guilty of writing blog posts that weren’t awesome. (Yes, I heard that gasp! Or stifled giggle…)
Awesome is subjective. It’s hard to measure.
What elements help tip a post from “that was helpful” to “wow, great post!” so people want to read, take action, comment and share?
Of course, the content has got to be awesome. We know that already though. So let’s go to “what else?” you can do once you’ve got good content.
Here’s a quick guide that can help you get closer to that “awesome!” target with every blog post you write.
How are your headlines? Blah, blah, blah boring? Or spicy little curiosity-filled treats of word pictures?
A good headline can make all the difference in whether your post gets read. So put some time into it. The original title of this post was “Elements of a Good Post” — bland and not at all attention grabbing.
Tip: Twitter is a great place to test your headline writing. Write your blog post. Then write 5 different headline versions and tweet with them (not all at once, of course). See what gets retweets and click throughs.
Best resource for learning to write better ones: http://copyblogger.com/magnetic-headlines/
Attention Catching Opening
How can you catch your reader’s attention from the very beginning of your post? Try opening with…
- a quote – famous or controversial
- a startling statistic (did my totally made up one get your attention?)
- a compelling question
- words that paint a picture evoking emotion or the senses
Content that Delivers on the Promise
Whatever you promised in that snappy headline, deliver it.
If it takes 100 words, cool. If it takes 1,000 words, cool.
And make it easy for readers to digest by using:
- bullet or numbered lists
- images to illustrate or evoke emotion
- shorter paragraphs for easier on-screen reading
Just be sure you show up with whatever you promised.
Go beyond words. Image, audio, or video.
Could be as simple as an image that supports or illustrates your point or the emotions you want to convey.
Or it might be an audio version of your post, or a video blog.
But share more than plain black text on a white background. Take advantage of the multimedia options you’ve got when you blog to draw your readers in.
Closing Call to Action
Tell readers what to do next. Might be subtle. Could be obvious. But you should know what you’re gently prodding them to take action on or do next.
- Leave a comment to join you in the conversation
- Subscribe to your RSS or ezine
- Purchase what you’re selling
- Follow a link
- Implement or do something
A call to action doesn’t have to be “buy my stuff!”
Maybe you want them to feel inspired after reading and share that inspiration with someone else.
Here’s my call to action for this post: Please leave a comment and tell me what makes a blog post awesome for you.
Image Credit: cteconsulting on StockFresh