Do you get discouraged feeling like no matter how much time you invest in learning you aren’t moving forward and seeing results in your business? You might be caught in one of these two very common entrepreneurial traps!
The first trap is called “non-implementation-itis” and happens when we keep learning, seeking out new information, amassing vast amounts of knowledge… and not applying it to our businesses.
Do you have “non-implementation-itis”? You might if…
- You’re reading 20 blogs a day, spending lots of time learning from them, but haven’t found time to actually apply that new knowledge to your business. When you read about that great marketing idea or new blog plugin, did you stop and add it to your marketing plan or website?
- You’re buying information products and not seeing a return on your investment because you were too busy to take action on what you learned from the audio or ebook.
- You’re subscribed to dozens of high quality newsletters but feel totally overwhelmed after reading them all and not sure which you should follow first.
The cure for “non-implementation-itis” is to REDUCE, FOCUS, and ACT. First, reduce the amount of information you’re processing. All that great learning is worthless if you don’t have time to apply it. Then, focus. By focusing on one area of your business or one mentor at a time you can learn and implement immediately. Finally, act on what you’ve focused on. Taking fast action is key. Implement as you go.
The second trap is called “ooh-shiny-itis” (also know as “Shiny Object Syndrome” or “Attention Deficit… oooh Shiny Disorder”) and happens when you learn, apply, then learn, apply, then learn, apply… and each “apply” is something totally different that you stick to only for a day, week or month, so you’re not really applying it in an effective way.
You might have “ooh-shiny-itis” if your marketing includes submitting an article or two every six months; sending out your newsletter one week, then five weeks later, again in two days, then six months later; posting for a week in a niche forum then losing interest… and so on, jumping from strategy to strategy with no consistent plan.
Or it may show symptoms in your business. If you switch focus every month or two and are a business coach this month, next month a personal life coach, then you do local work only, or start a totally different business project you may have “ooh-shiny-itis.”
The cure for “ooh-shiny-itis” is to CREATE and STICK TO a business and marketing plan. You’ll have to work to discipline yourself so that you can conquer this trap and make progress in your business.
Escape these two traps and you’ll start seeing bigger results from what you’re learning.