You’re sitting at your desk again… staring at the blank screen… feeling frustrated… and inspiration isn’t coming.
You gaze out the window and think about whether you should just surf back over to Facebook and cheer yourself up with funny wedding dance videos… or head to Pinterest and find a great recipe for dinner….
Why bother writing another post that you won’t get comments on? You wonder, “Is anyone reading what I write? Why am I doing this?”
Do you ever feel that way? Wondering how you can catch the attention of more readers and get them interested in reading your blog posts?
What makes the difference between a blog post that just gets skimmed or even ignored, and one that grabs the reader and pulls them in as they read?
It can be easy to focus on our words and information we’re sharing and forget that more than just words and facts or instructions or resources go into a great blog post that gets read, shared, commented and acted on.
Write on topics with twists your readers are interested in.
One of the smartest shifts I made as a blogger was to realize that it’s not what I am writing about but who I am writing for.
Start a list of the top dreams and fears of your ideal reader. What is she struggling with? What problems or challenges does she need solutions to? What are her biggest dreams and goals in life (or in business)?
From that list, what can you share about? Can you share solutions, resources, or steps towards their goals?
Create your posts based on how you can be of service to your ideal reader and you’ll find it’s easier to catch your readers’ attention and connect with your them because you’re sharing exactly what they want to know or achieve.
They might even feel like you’re inside their heads and have super mind-reading powers!
Always include interesting images in your posts.
It’s easy to find or create images you can use in your blog posts. So take that extra few minutes to include them!
Here are 20 of my favorite free sources for images:
And here’s how to add an image to a blog post if you’re in WordPress:
Images catch our attention and help us connect with the words on the screen.
Plus, when your blog posts are shared on Facebook and Pinterest, those images are what really get your potential readers to stop, look, and click!
Consciously paint visual and emotional pictures with your words.
Are you using stories in your blog posts? Narratives that connect to more than “how to” or “what to”?
Painting visual pictures give your readers more than just words, but evokes scent, sight, touch, and emotion and will make your posts more intriguing and memorable.
“Good writing is supposed to evoke sensation in the reader–not the fact that it is raining, but the feeling of being rained upon.” E. L. Doctorow
Be intentional about these three elements in every post you write and watch the difference in makes!
So, reader, what catches YOUR eye and draws your attention in blog posts? Share in the comments!