Want to know where your readers are hiding?
First ya gotta identify WHO it is that you’re writing for and who is your ideal reader.
This is something I’ve been working on in my new top secret blogging project.
Your ideal clients are out there, they’re not REALLY hiding, but they are waiting for you to get in front of them and tell them why they should come read your blog.
Note: you’ll need a copy of the free traffic mindmap you can get here to complete this exercise most effectively.
Got the traffic map ready to go? Notice it’s got far too many ideas on it for you to ever implement if you’re a one person show?
You don’t want to even TRY to do all 101+ tactics! Seriously, too much…
So how do you narrow it down?
You’ve got to get targeted. You want strategies that get you in front of your ideal audience.
WHO the heck is your ideal audience? Stop and consider…
- why do they need you/your products/your services?
- what other products/services are they interested in?
- what do they do in their free time?
- what movies/tv shows do they watch?
- what music do they listen to?
- what keeps them awake at night?
- what are their biggest goals and dream for themselves and their loved ones?
Yep, you recognize these questions. It’s your ideal client profile. And it’s KEY to choosing the RIGHT traffic strategies.
If your ideal traffic is women over 60 looking for fulfillment and purpose in their lives, you’re not likely to find them on MySpace. But if your ideal traffic is bands and musicians, MySpace may be where you need to be actively getting noticed.
If you work predominantly with women, are you on Pinterest yet? You might just need to be! But if you’re looking to attract men to your website, you want to look at Gentlemint instead.
Blogging for business? Get yourself over to LinkedIn. Now.
See how this works?
KNOW who you want to attract, then figure out where they hang out.
That’s the key to choosing the best strategies from the mindmap to reach your ideal audience.
Invest a couple of minutes in this exercise for BIG shifts, and in the comments box, share who it is that’s an ideal client for you and brainstorm a bit about what they care about, beyond your product/services. Then brainstorm, based on that, where you might find them online and/or offline that you can get in front of them with your blog and share your great content.