What do readers get when they subscribe to your RSS feed? A bouquet of beautiful flowers? Okay, that can’t be easily delivered digitally, but you can give them a gift.
A freebie offer can encourage readers to subscribe by RSS, or you can use it as a nice unannounced gift for your readers.
Here’s how to make it happen in a few easy steps.
Last week I put together a new ebook & mp3 to offer to visitors who subscribe to the RSS feed at DailyBloggingIdeas.com I use the free FeedBurner service to deliver my RSS feed to readers and by email, and here’s how I set it up so my readers get their freebie delivered:
1. Setup Your RSS Feed
2. Make it Easy to Subscribe
Put the RSS subscribe box on your website. Here’s a video of how to do that, step by step: add a subscribe by email widget to your WordPress blog.
3. Setup Your Free Gift Download
Upload your free gift and add it to a hidden page on your site (the way to do this depends on your particular website’s setup – might be with PageMash plugin, or just by not adding this page to your menus).
Here’s what part of my download page looks like:
4. Install the RSS Feed Layout Plugin
On WordPress, install and activate the RSS Feed Layout plugin. If you’re on another platform, find out how to add a footer to your RSS feed.
5. Customize Your RSS Footer
Add your gift information to the footer of your feed. Don’t add it to the header space or the link will show up anywhere an excerpt of your blog post shows up (oops! I did that…).
Here’s what mine looks like if you want a model:
Now when someone new subscribes to your feed by email, the first email they receive will include your customized footer with their download link. For those who subscribe to your feed in their readers, they’ll see the link when they read to the bottom of your post.