How WordPress Can Help Your Website Grow With You As Your Business Grows

Continuing today in my theme of how to build a “regular” website with WordPress, and why you should build your site with WordPress, here are three ways WordPress will help your website grow with you as your business grows.

WordPress rocks because it’s free software, is widely supported by website hosts and as hundreds of free plugins and templates. It’s an easy way to launch a new website on a small budget.

But don’t overlook the ways that WordPress can grow with you as your business grows. It can make content updates easier to outsource, design changes easier and less expensive to implement, and give you the ability to add new features and elements without redesigning your website from scratch.

Content Updates

When you’re getting started you may be doing your own website updates. As your business grows you’ll likely want to outsource those updates. By using WordPress you’ll have more options for choosing who you outsource to. Instead of needing to hire a higher-priced programmer to update your site, you can hire a virtual assistant. Many virtual assistants are excellent at working with WordPress and can easily handle your updates for a lower hourly cost than a programmer.

Site Design Updates

Since WordPress has so many free themes available, many websites begin with one of these free templates. You may want later to upgrade to a premium theme or custom designed theme.

One of the nice features of WordPress is that switching themes is usually an easy update. You upload the new theme, activate it, and it applies the new theme to all of your pages. You won’t need to update each page one at a time.

Many premium themes are available that allow you to give your website a professional, polished look without spending a lot of money. Look at StudioPress, Thesis, Headway, and WooThemes to begin your search.

If you decide you’d like a completely custom theme designed for your website, there are many designer proficient in creating WordPress themes. You can also hire a designer to create a PSD (graphics) file and then hire one of the many PSD-slicing to WordPress theme companies to turn it into a WordPress theme for you. And applying your new custom theme is the same as a premium or free theme. Once you’ve uploaded and activated it, the pages will all be automatically updated into the new theme.

Adding New Features and Elements

You’ll find that as you continue to grow your business, your website needs will evolve. You may want to add online sales, a gallery, video, or other features. With plugins you can easily add these features!

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4 Comments

  1. Michelle, thank you for this article! I am in the processes of working on some ideas for sites using wordpress! It really is so much easier than than building sites from scratch ;)

    by the way, I like the new look to your site! and i love your new taglines too! Very fitting ;)
    Kimberly recently posted… Elevator Pitches are Hard Work!My Profile

  2. I just attended WordCamp Utah 2010 for the second time. (first time 2008) Each time I attend, it reconfirms the power of WordPress as the best web format in the world.

    I’m so impressed by those who work for WordPress (Automattic) They are truly dedicated to giving us the very best.

    I like you new site too. I’m looking for a new magazine look for a WordPress Blog I have had up since 2007. The theme I’m using is an old one and hard to work with. Any suggestions?

    1. I want to go to WordCamp! :) WordPress really has an amazing team behind it.

      I used Gazette for this site, from WooThemes. I also love the themes from StudioPress. Both are excellent.

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