Sometimes the things that hold us back… well, they’re so small in the “big picture” of business! Just a couple of hours of focused action and we can fix it — sometimes even quicker!
Consider this post a kick in the pants to take an honest look at what’s stopping you, what makes you cringe and hesitate to promote something, and fix it. Like now.
Maybe it’s your website. Maybe it’s your photo or your biography on your website. Perhaps you don’t like your current pricing or packages for your services. Or your ebook needs a new cover. Or you’re feeling uncertain about your sales page. Might be that you need testimonials and haven’t gotten up the courage to ask for them. Aren’t handing out business cards because they need updated?
Whatever it is, I encourage you to identify it and take whatever steps are necessary to change it. You know, put on the big girl bloomers or big boy underpants then just deal with it (another post on THAT is coming soon because I totally lost mine this month in a different situation).
Here’s my “makes me cringe” story.
Have I mentioned I own a website hosting business? Did you know that? Maybe not. I’ve barely promoted it. But I’ve got a wonderful client base, I’ve been offering website hosting for years, and I have an awesome library of video tutorials plus free business building content exclusively for my hosting clients.
Why haven’t I mentioned it here on my blog, you ask? Because I didn’t like my website and it needed updated. Like a complete overhaul kind of update. Theme, graphics, content… the whole nine yards.
There. I’ve admitted it. While designing dozens of client websites, I neglected mine and left it to languish. And because I didn’t feel good about my website I hesitated to promote it.
What a terrible thing to let hold me back when it’s so easily fixed!
My kiddos were sick last week, and while I continue to insist to myself that I am not (who says swelled glands and no voice in the morning means I’m sick?) I had to admit that I wasn’t coherent enough to do real work over the weekend.
[ Side note: Never ask your support people to work sick. Bad things happen if they try. Like code in the wrong place or status updates on the wrong pages. Seriously, if the cold meds say don’t operate heavy machinery, that should include the internet. Don’t ask me how I know this. ]
So, with actual work somewhat out of the question, but stuck on the couch not being sick, I finally decided to tinker with my own websites. You may have noticed the new latte themed color scheme here at MichelleShaeffer.com.
My hosting website also received a makeover. Which involved me accidentally unhooking the database, then going in circles until I realized I hadn’t given the right permissions to the database user and after a couple hours offline and more coffee my website reappeared. Of course, hosting support is powered separately so that wasn’t affected, but still it was a good thing I was only working on my site!
Now, I’m not cringing when I share my hosting business. I’ll even invite you to check it out. It’s at www.hostcreo.com If you’re looking for a host or domain registrar I’d be honored to be considered. :)
What’s holding you back? If you want some accountability to get something changed, post in the comments and then you’ve made yourself publicly accountable.