Has your blog been in for it’s checkup lately?
Thankfully you don’t need to fight with your medical insurance, figure out how to pay an exorbitant bill, or care what the government is currently fighting over in order to get your blog in for it’s checkup.
With these tools you can “do it yourself.” Because once you know what’s wrong, you can fix it, and once you see what you’ve been doing right, you can keep moving in the right direction!
So, let’s get started, shall we?
Here are the tools you’ll want to use to measure your blog’s health & authority. I recommend adding a note to your calendar to check in monthly or so with these tools and tracking your progress.
This one is much debated but it’s got value beyond the rankings. Some advertisers use it to see if they think your site gets enough traffic. But because it relies on surfers who have installed the Alexa toolbar, it’s not accurate for sites that aren’t popular yet.
With Alexa you can see who’s linking to your site, if people have added reviews, where your traffic is coming from, your bounce rate, and more. The cool thing is you can see it historically too, so you can see what’s trending up and down.
Check it out at: http://alexa.com
I like this tool because it doesn’t rely on one particular tool or ranking but combines lots of different metrics. It checks for many important website basics and alerts you to important things you may need to add or modify.
Check it out at: http://WebsiteGrader.com
Another tool from HubSpot that measures some of the same metrics but more specific to blogs so it’ll look for an RSS feed and recent posts, for example.
Check it out at: http://Blog.Grader.com
This is great for watching engagement trends including comments, tweets and other sharing of your blog posts. PostRank will send you a daily email showing who’s sharing your blog posts on Twitter, commenting on them, and other interesting data.
Check it out at: http://PostRank.com
Other Tools to Explore
You may also want to record and track these metrics…
PageRank: This is Google’s measure of your website’s influence and importance, on a scale of 1 to 10. You can check yours at http://www.prchecker.info/check_page_rank.php
Google Webmaster Central: From here you can check backlinks to your website, what people are searching for to find you, and more. http://www.google.com/webmasters/
Yahoo! Site Explorer: You’ll probably get a better look at who’s linking to you with this tool. http://siteexplorer.search.yahoo.com/
Technorati: At Technorati each listed blog is given a rank score in different subjects. My favorite feature though is the “reactions” that allow us to see other blogs that have linked to us: http://technorati.com/search?return=reactions&q=michelleshaeffer.com
What Are Your Favorite Tools?
Your turn! Do you have favorite tools you use to track your blog’s traffic, social sharing, backlinks or other data? Do you use any of the ones I’ve listed here?
Quack Doctor Photo Credit: iofoto