My 9 year old recently purchased an XBox 360 “collector’s edition” game that was $30 more than the “plain” version of the same game. The collector’s edition was packaged in a tin instead of plastic box, had some sort of bonus levels included, and came with a mini USB stick made to look like one of the game characters. Worth $30 of his own money? To him it was.
We pay more for “premium” or “exclusive” — how can you make that work for you?
What can you include in your physical or virtual products as a bonus to boost their value? Or, what can you offer that’s a limited edition for only X number of buyers?
Whatever you’re selling, think about how you can add something extra to make it “collector’s edition” and make both your customers and your bank account happier.
Your Turn! What premium products or packages have you purchased that you loved? What bonus options have you seen that made you more likely to purchase an item?