Whether you’re blogging daily (as in the Ultimate Blog Challenge), weekly, or even monthly, never hit publish on any post until you stop to answer these two key questions:
1. What’s the value in this post for my readers?
2. What’s the value in this post for me?
Respect Your Readers
Your audience is exchanging valuable time they can’t get back when they stop to read your post. Is it worth it?
Ask these questions to help you focus on the value for your reader:
- What action can my reader take after they read this post?
- Does this solve a problem or provide helpful information?
- Have I gotten straight to the point and cut out unnecessary fluff?
- Am I using stories and visuals to illustrate the point?
- Will this make my reader’s life better in some way?
- Is there a “next step” action I’ve suggested to encourage them to apply this?
Remember that value is defined in many different ways. Value might be a step by step video or guide. It might be the smile you bring to someone’s day with your wit and humor. It could be the insight you offer into a problem and the perspective shift you guide your reader through.
Creating blog content is an investment of YOUR valuable time and it should be worth it.
So ask yourself these questions:
- Why am I writing this post?
- How does this build my business and/or my community (does it lead to opt-ins, offers to work with you, generate engagement)?
- Does this content do a good job of positioning me the way I want (are you shooting for authority, expert, trusted adviser, regular guy or gal, someone you’d want to have coffee with)?
Do you ask yourself these questions? As a reader, do you ever feel a blogger kind of forgot about you when they wrote a post? How can we make sure we never make our readers feel that way?