Each time we run the Ultimate Blog Challenge or I get in a chat with a group of bloggers, I see a trend… some bloggers know the secrets to sharing their posts in a way that gets click throughs and others don’t. And many don’t even realize they’ve figured out those secrets.
But I’ve got to be honest with you. I always giggle a bit when people seem to think I’m part of some “cool kid” club. I’ve never been that girl and “cool” really isn’t my thing.
So if there is some secret club, I haven’t been invited. And you don’t need to be, either.
So, what can you do, short of marrying a Kardashian, to get people on the social networks to notice, click, and read your posts?
1. Write catchy headlines.
You clicked this post to read. Why? I combined “secrets” with something you want to know more about (traffic).
Notice what headlines catch YOUR attention. Then figure out why. How can you apply that to your own writing?
Example: This post started out with a headline of “Getting More Traffic from the Social Networks” which might have worked okay but wouldn’t have worked nearly as well as the one I went with.
Try this for help with better titles/headlines: Copyblogger’s Guide to Magnetic Headlines
2. Use interesting thumbnail images.
Have you ever clicked on a link on Facebook because the thumbnail image was interesting? I have. The image gives us a chance to get noticed.
So be sure you’re including an image with each blog post.
If you need image sources for your blog posts, check out this post: 20 Totally Free Image Sources
3. Take advantage of the description space.
Don’t just link to your post. Add in a couple of questions or reasons why people should come visit and read it.
You could include…
- A short quote from the article
- A question about the post or that’s discussed in the post
- What else would be interesting and grab your potential readers attention?
And on Facebook you can edit the excerpt part, too:
Click on the excerpt (it will show in yellow) to edit the text that shows up with your blog post preview. And click on those little arrows to change what thumbnail image shows.
4. Be actively involved.
If you just fly in, post your blog link, and leave without interacting with anyone else in the page/group/network, you’re not going to get results.
Try being involved. Comment on and share other people’s stuff. Connect. Build relationships.
On Facebook, like, comment, and share people’s stuff.
On Twitter, RT and reply to others.
On Google+, share and +1 good things from other streams.
It’s smart for financial investments and it’s smart for your blog, too.
Don’t just tweet once and expect a flood of traffic, even if your headline is awesome and you’ve got 1,000 followers.
Share your post all around the social networks and bring in traffic from multiple sources.
6. Be in the Right Place.
Where are your potential readers? Be where they are.
On Facebook, if I share my latest post in a recipe group… I probably won’t get any traffic and I’ll likely be kicked out!
On Twitter, if I tweet a post about driving traffic to your site but use the hashtag #photography or #physics or #insertcooltvshowhere it’s not going to work. Even if I do get a few click throughs, that’s not traffic that will be happy and want to stick around since I tried to fool them into thinking I was writing about something different than I was.
See what I mean?
What Else Works?
What have you found that works (or doesn’t) in helping get your posts noticed and clicked on?
Image Credit: Paha_L/StockFresh