Yeah, we hear that all the time, right? We’ve got to stand out, be different, and work our brand into everything we touch. It’s great advice but how exactly do we make that happen?
I came across a fabulous example while surfing the news this weekend and couldn’t resist sharing. The airlines in the video below is known for it’s crazy promotions and gimmicks so this fits right in and I’m sure keeps their passengers talking (who wouldn’t tell friends and family if this happened on their flight?). Awesome.
Click here to watch a fun airline safety presentation video and read the background: http://www.telegraph.co.uk/travel/travelvideo/8036431/Airline-hopes-Lady-Gaga-safety-demo-will-take-off.html
Come back and share your thoughts after you watch the video. Knowing that the airline prides itself on being a little quirky, what do you think of their safety presentation?
What other examples of great “stand out” displays or marketing have you seen recently? What companies do you think do a great job of consistent, get noticed branding?