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How to Create Content Your Readers Will Love–Even If You’re Not Psychic

By Michelle Shaeffer | 30 Comments

After a couple years of blogging, I’m getting slightly better at predicting which of my posts will be the bigger “hits” with you.  But sometimes my predictive powers aren’t… well, let’s just say I haven’t unlocked the “psychic” level yet. What You Can Learn From Your Most Popular Posts (and the Ones That Flopped) I’ve […]

It’s Check Up Time for Your Blog

By Michelle Shaeffer | 21 Comments

Has your blog been in for it’s checkup lately? Thankfully you don’t need to fight with your medical insurance, figure out how to pay an exorbitant bill, or care what the government is currently fighting over in order to get your blog in for it’s checkup. With these tools you can “do it yourself.”  Because […]

What’s Your Two Cents on Alexa?

By Michelle Shaeffer | 18 Comments

Two weeks ago I went on a quest to increase my Alexa rank. So I started looking around for info on how Alexa’s rankings are determined and what to do to increase it. I found some basic hints like adding the Alexa javascript ranking to my site so Alexa has a more accurate count of […]

Does it Matter Where You’re Making Noise?

By Michelle Shaeffer | Leave a Comment

You’ve got two basic choices in promoting your business: 1. You can stand right there where you’re at, making noise and trying to get people to come to you. 2. You can figure out where the people are, go to them, and then make noise. Now, of course, what kind of noise you make matters […]

Find Out What Your Audience’s Interested In

By Michelle Shaeffer | 14 Comments

Which direction to go next… Wondering what products to create, what services to offer or how to package them, or what topics to write about in your newsletter or blog?  Here are three ways to find out what your audience is most interested in.

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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