You’re at your favorite coffee shop, sitting at a cute little wooden table with carved detailing.
You’ve got your favorite hot beverage, lovely music is playing in the background (my imagination says classical, probably Bach, but this is your imagination so you get to choose what’s playing in yours).
You’ve got all sorts of ideas and thoughts to share…
Who’s sitting in the chair across from you?
And beyond that:
- Why did they choose to join you?
- Where did you meet this person?
- How did you get them to coffee with you?
- Will they be interested in what you have to say and see the value?
- Is your conversation engaging enough to create a discussion?
- Will they come back again to chat again?
I regularly run through this scenario in my head. It’s the scene I go to before I write content to share here on my blog.
If you and I were sitting down for coffee or tea, what can I share that would be of value and interest to you? Why are you there? What can I do keep it engaging and draw you back?
My blog isn’t my stage. It’s my coffeehouse table where I can just kick back and share with you things I think will connect and teach what I know that will support you in your business.
And, if you’re my perfect ideal reader, where can I find 1,000 more just like you?
These questions are where we’ve all got to start, before we think about driving traffic to our blogs. Because if you don’t know who your perfect reader is, then it’s a shot in the dark to try to find them!
Don’t waste time trying to figure out whether to post on Facebook, Twitter, G+, LinkedIn, send a press release, guest blog, or anything else until you know who you’re trying to reach.
Consider this post the “kick off” to a series of traffic focused posts based on the questions you asked me when I asked you what your traffic questions were (got that?). Each post will have a question at the end for you. If you comment with your answers and follow along, it’ll help you figure out how exactly to generate the right traffic to your own blog. Jump in and join me!
So, tell me, who’s sitting down to have coffee with you? Why are they reading your blog?
P.S. the Ultimate Blog Challenge is open for January 2013 registrations. Check it out at www.UltimateBlogChallenge.com and get registered now.