Do you have good systems? Checklists, charts, planners. Don’t procrastinate on setting up systems. The time you invest to set it up will quickly pay off. Without systems I could never keep up. Here are some systems that work for me:
I’d love to know more about your business. Leave me a comment – it’s an open invitation to share your products/services and your URL!
A marketing plan gives you a basic guide for your marketing for the year. By looking at your marketing 12 months at a time you can plan for seasonal and holiday promotions, work to combat any traditionally slower times for your company, and keep your business supported by always having at least one or two […]
There are so many options for marketing your business. Should you write articles? Publish an ezine? Blog? Get on Twitter? Facebook? LinkedIn? Distribute flyers? Mail out postcards? Hold workshops? Present workshops or speeches? Do in person networking? Network online? Do joint ventures? Radio ads? Contests? Teleclasses? Work with charities? Write a magazine column? It’s important […]
First, let’s start with a definition. What is Marketing? Marketing is the process of defining, understanding, and then systematically promoting yourself and your products to your target market in a way that converts into sales of your products or services. Um… yeah… in English? :) Marketing is how you reach the people that you can […]
You wouldn’t start a road trip across the country without a map. Or, you probably shouldn’t unless you don’t care where you end up. So even if you’re a care-free, by the seat of your pants type of woman, a business is best run with at least some basic goals in mind.
Note from Michelle: this article is a great overview of how to get started publishing your articles online! Have you ever visited a website or blog and discovered the owner had published an article written by another business owner, along with a short biography of the author and a link to his or her website? […]
Have you ever thought about this question? I’ll admit, when I first started doing freelance website design about 10 years ago my concern was only the second half of the question – the “where do I find clients?!” part.
It’s time to look at your business and embrace exactly what is unique about it. We’re going to walk through a series of questions to help you identify what’s special about your business. Just write down what comes to mind as you read each question. There are no right or wrong answers. This is just […]
Note from Michelle: I read this article in a newsletter I subscribe to and wanted to share it. Great analogy! A couple weeks ago my family was vacationing in Aruba. My husband and I were having a great time lounging on the beach while the kids were building a huge empire in the sand. Even […]
Your mindset towards marketing has a direct impact on: * your satisfaction with your business * the number of clients you find and keep * the quality and quantity of the products and services you offer * your sales – your bottom line * how fast your products “fly off the shelf” * how prospective […]
Learning to understand your website statistics can help you improve your website for visitors, measure if your promotional strategies are working, and find new opportunities to promote your business. How can you measure your website statistics? There are two common ways to measure this important information. One is with software that analyzes the server logfiles. […]
Whether it’s print ads in the newspaper or the matching programs online, personal ads are a popular way to find a person to share your life with. A personal ad is designed to be a short, attention grabbing description of who you are and what you’re looking for. To work well, they’ve got to be […]
With juggling kids, homeschooling, home, business, everything that we as Mothers have in our hands, it can really get tough sometimes. So, what do you do to recharge? What helps you make it through and feel creative or inspired or just able to face things again? Here are some things that work for me. Meditate […]
Despite our best intentions, time with family and friends often gets pre-empted by deadlines, meetings, business trips, and other obligations. But spending quality time with the people you care about not only nurtures those relationships, but it can also nurture your business because it relieves stress and reminds you of your priorities. Quality time is […]