The Key to Building Trust With Your Readers

Computer keyboard with trust button, business concept What can you do to build trust with your blog readers and move them from landing on your blog and reading a few posts to becoming super fans who rave about your blog and clients who work with and love you?

Continuing in a series of answering your blog traffic questions, Kathy from LeanBodyWorks asked me how to build trust with readers, and here’s one thing I’ve found that works like firecrackers to get readers to love, trust, and share you:

Your Turn!

What’s one action step you could challenge your readers to take that would get them results?

Have you been sharing client success stories, profiles, and testimonials on your blog?

Spread the Love


  1. Great tips, thanks Michelle. I do need to share success stories more. I’m quite reserved in that respect – time to come out of my shell!
    Jan recently posted… Email Marketing and Newsletters – What You Send Is Not Always What People SeeMy Profile

    1. Yep, share those success stories! :)
      Michelle Shaeffer recently posted… The Key to Building Trust With Your ReadersMy Profile

  2. This was such a great tip Michelle! What I love about it is that it creates more content while showcasing what you do from someone other than you which gives you more credibility and gets your audience closer to doing business with you. Thanks for such great information to help my blogging.
    DTaRelle F. Tullis recently posted… It’s 9pm Have You Hugged Your Child TodayMy Profile

    1. Thanks for tuning in, DTaRelle. It’s a great way to create content that can both showcase our clients and offer helpful models for our readers.
      Michelle Shaeffer recently posted… The Key to Building Trust With Your ReadersMy Profile

  3. Useful tips Michelle, I just helped a client who was in deep despair, even though she’s married she still felt rejected when her lover ended their relationship. I helped her to see that it was the best decision for all involved. He’s married, they both have children and the families know each other. Long story short, even though she had tremendous results from our sessions, she’s not willing to use her name or picture with her testimonial and many of my clients have issues they don’t want to publicly talk about. It’s funny you brought this up because I found a way to work around it … I have them share their results without mentioning their private challenge.

    Now I need to find a way to add them to my blog … I added a couple to my about section the first time I set up my blog. However, I think I need to be more strategic in posting these testimonials.

    Thanks for stimulating my thinking.
    Adalia John recently posted… The Power of DetachmentMy Profile

    1. That’s quite a situation, Adalia. It can be difficult to frame that type of story but it sounds like you found a respectful, gentle way to handle it. :)
      Michelle Shaeffer recently posted… The Key to Building Trust With Your ReadersMy Profile

  4. Great tips Michelle. I have a page of testimonials for my coaching and my book. I know people read them too. I love these videos you post – you are really rocking it!
    Julia Neiman recently posted… A 5 Step Blueprint to Change the World’s EconomyMy Profile

    1. Thanks Julia. :) And it’s great when we can see from stats or hear from our visitors that they’re reading through and seeing those testimonials.
      Michelle Shaeffer recently posted… Revealed: The Easiest Way To Activate Your TribeMy Profile

  5. Great video Michelle! So true – just having a clear call to action can make a huge difference. And I love the idea of creating social proof using case studies and testimonials. I use a testimonial plugin to rotate testimonials in my side bar and also have a testimonial page.

    I’m curious – what plugin do you use to have other potential blog posts of interests at the bottom of your post?

    thanks and warm wishes,
    Cindy Schulson recently posted… What You Really Need to Win Over New ClientsMy Profile

    1. Hey Cindy, the particular one I’m using right now is nRelate. LinkWithin is similar. :)
      Michelle Shaeffer recently posted… What is Your Big Dream?My Profile

      1. Thanks Michelle – I will check those out!

        1. You’re welcome, Cindy! :)

  6. Have been passing on your great advice through our triberr team and thought I’d take a moment to tell you that I’ve been trying to absorb all that I can
    still not sure of the direction I want to take my blog in however every tidbit I have garnered from you has been greatly appreciated
    Have a glorious day
    LAdy Bren

    1. Thanks for commenting, Lady Bren — so glad to hear that, and i think our Triberr team ROCKS! ;)
      Michelle Shaeffer recently posted… How Often Should You Post New Content to Your Blog?My Profile

  7. What are some clever ways to share success stories? I find I don’t update my testimonials as often as I could, because similar to “Would you read my post?” types of sharing, I find that people sometimes skim over testimonials. I mean, obviously we’re only going to put the good ones up, right? But, do you think something like a a full blog post what a client is doing in their business? Or asking them to guest post on my blog would be too over the top?
    Loralee Hutton recently posted… How Many WordPress Plugins Are Too Many?My Profile

    1. Nope, I don’t think either of those are over the top. The key is figuring out how you can spotlight them in a way that delivers value to your readers. So can you take a client, spotlight their success and have share a few specific tips or steps or tools that helped them achieve it? That would both showcase you and the client, and deliver something helpful for readers.
      Michelle Shaeffer recently posted… How Often Should You Post New Content to Your Blog?My Profile

  8. Shucks!. There is so much I liked about this video, except I could not hear to all too well.
    The what do you call it ? Word you flashed up gave me a much better idea.
    I lived you choice of outfit.
    Malika Bourne recently posted… I Finally Got It All Together, Now I Forgot What I Wanted to DoMy Profile

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