Looking for lower-cost ways to get more leads (potential clients) for your small business?
In marketing talk, “leads” are potential sales contacts for your business. A “qualified” lead is someone who is not only a potential sale contact, but who also can afford what you’re selling and gets to make the final decision on purchase.
In a big business, it’s up to the sales or marketing department to generate a steady stream of new people who want to buy. In your business, it’s probably one of the many things on your to do list.
Since we don’t have entire departments dedicated to this, it’s even more important to find the most effective, least expensive ways to get qualified leads for our businesses.
Blogs and social media top everything else on the list for cost per lead. It’s also interesting how much better inbound marketing techniques do overall against outbound.
What’s this mean for you?
If you’re looking for ways to market your business at a lower cost, you want to be blogging and actively participating in social media.
To get results from any of these strategies you need to have a plan that includes your goals, the steps necessary to reach those goals, and how you’ll measure your results so you can see what’s working (and do more of it) and what’s not (and adjust).
If you’re a service based business looking to expand what you offer clients, you may want to consider blogging or social media related services. Companies are seeing how effective these are and increasing the percentage of their budgets spent on these areas.
Are you using any of the lead generation techniques listed in the info graphic? Do you feel like they’re working for you?