Ever had writer’s block? Here are 8 great ways to come up with content when you’re feeling a bit stuck.
You’ll find this post especially useful if you’re getting ready for the January 2012 Ultimate Blog Challenge.
Guest Post by Debra Jason from Write Direction
As the new year approaches it seems that, from Facebook to Twitter, many people are writing about their goals or asking what others have planned for 2012. Me? During the last week, I found myself faced with writer’s block and wondered what to write about. So, I thought, “why not write about what to write about?”
Whether you’re posting blogs on your Web site, tips on your Facebook Fan Page or writing a newsletter, coming up with fresh content on a consistent basis can be a challenge.
Here are eight helpful ideas to help charge your battery and get your creative juices flowing. Take note of the ones that resonate with you and by the time you’re done reading, I hope you’ll have a great list to keep you going throughout 2012.
- Success stories. Do you have a product or service (old or new) that generates great results for your customers? Share them with others. Don’t be afraid to ask your customers for feedback on their experiences as well. Then, write about them and let others know the good news.
- “How to” features. Most people like knowing they’re going to get a finite set of tips, guidelines or secrets. With this in mind, you can write about 10 smart ways to lose weight without even trying, 12 pointers for writing killer headlines, 4 ways to get great results from your Realtor, etc.
- Company information. Choose stories that acknowledge your achievements and lend credibility to your business. When customers/prospects read about how others respect you, they begin to look at you as an expert in your field.
- People stories. People like reading about people – especially if it’s someone who they know personally. It could be about someone who did something outstanding to help your community . . . an employee who excelled in his/her role . . . a customer who received an honor or won an award.
- Related interest stories. Is there something happening in current events that relates to your business (i.e. the economy, sustainability, solar energy, recycling, etc.)? Write about that.
- Frequently asked questions. You see them on many Web sites. Why not compile a list of those questions you receive from customers or prospects? You may find you have enough to write about for a while.
- Glossary. Are there words within your industry that need some explanation? While they may be common place to you, perhaps your audience needs some clarification before they really grasp their meaning.
- Journaling. As you may have discovered, some folks simply write about what’s going in their lives. I’ve seen posts about weight loss and fitness training written by Internet marketing professionals and business coaches. The world of social media has made it possible for us to share more of ourselves on a daily business and readers are responding positively to this. They like getting to know you on a more personal level.
So, what are you going to write about next? Let me know by leaving a comment below. Whether you’re going to write a blog post, article or a simple Tweet, I look forward to reading it.
Debra Jason is a seasoned copywriter with 25+ years of experience in the field of direct marketing. A recipient of the Rocky Mountain Direct Marketing Association’s “Creative Person of the Year” award, she started her business, The Write Direction, in 1989. When you’re struggling to find the right words to express your passion, Debra converts your ideas into words that transform your prospects into loyal, raving fans. Click here to connect with Debra and get a free How-To marketing report. Or, follow her Fan Page at http://facebook.com/writedirection
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