Ever have your email go missing? You write a friend, you don’t hear back, you find out they didn’t get it… Or you send out an email to your list and get almost no clicks on a link you know they’d be interested in…
It’s possible that your signature has gone bad and got you tagged as a spammer!
Are You Being Falsely Convicted?
Unfortunately there’s no “due process” to rescue innocent email. There’s just computer systems, doing the best they can.
Something as simple as a bit.ly link, snipurl.com link or other “bad” link can get your email sent straight to the spam box or even keep it from getting through completely so your recipient never sees it (even in their spam or bulk mail folders). (Want proof?)
Or a trigger word/phrase in your signature line, like “I’ll help you make more money working from home!” could get you tagged as a spammer.
So what can you do?
First, run your signature through a spam checker like http://www.isnotspam.com and know what trigger words generally are (SpamAssassin publishes their list of rules: http://spamassassin.apache.org/tests_3_3_x.html)
Second, don’t use link shorteners in your emails — link shorteners are great for Twitter and social networks, just not for your emails. Install GoCodes if you’re running WordPress and you can redirect any link with it. Use links on your own domain that you control.
Third, check to be sure that your domain isn’t listed as a spammer domain with a tool like mxtoolbox.com If you’re listed, go through the process to get de-listed.
These three tips will help you avoid getting caught in the necessary evil that are spam filters.
Got any other tips on avoiding it? Have you had your email get stuck in spam filters or go missing?
Photo Credit: OneO2/StockFresh