I’m on a gluten free diet and have been for several years. This makes it super challenging to do things like eat at a friends home, grab a bite at a restaurant, or travel without packing my own snacks.
So you can imagine my delight when the flight I took not only had safe food but an option that was labeled vegan and gluten free. Delight!
My son and I get very happy when we see any snack clearly labeled “gluten free” and we’ll try almost any brand at least once. Some rock. Others taste like rocks.
In the last several years, it’s become much easier to eat safely because more and more companies have realized if they can make great food (okay, even borderline good food) for those on a gluten free diet they can meet a growing demand for it. Some companies are exclusively gluten free, like Sahale Snacks (whose snacks totally rock!). Some are mostly natural, like Amy’s Organics, but have gluten free options. And some mainstream companies aren’t gluten free but they’re modifying products and testing to ensure they can safely label gluten free.
What segment of your market (business clients, customers, blog readers, whatever fits here for you) might be under served? How can you connect with them, find out their needs, and better meet them?
Make them happy and they’ll market for you. Every time I find something good that’s gluten free, I tell others about it, and I keep buying it. When my gluten free friends find something good, all they have to do is mention it and it goes in my shopping cart the next time I’m at the store.
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