Have you asked that question lately? It’s discouraging to blog and not get responses, I know. So let’s look at what causes it and how to fix it.
Let’s start with the easy to fix technical issues…
Here are some reasons you may not be getting comments:
1. No Traffic
Problem: Before you assume people are reading your posts and not commenting, check your stats and make sure you’re driving traffic to your site.
Also remember that the majority of readers will not comment. It’s just the way blogging works. So even if you aren’t getting comments, you’ve probably got people reading silently — don’t despair!
Solution: Drive more traffic to your website. There are lots of options.
2. The Wrong Traffic
Problem: If you are getting lots of traffic but not getting many comments the next question I’d ask is where are you promoting your blog? Are you driving targeted traffic to your blog? If you’re blogging about cats but trying to drive traffic from a motorcycle forum… uh… see the disconnect?
Solution: Look for ways to promote your blog where you’re reaching the right people. Profile your ideal reader then seek them out online and connect with them.
3. It’s Hard to Comment
Problem: No one comments because they don’t have the patience to figure out how!!
Are you forcing commenters to create accounts or login before they can leave their thoughts? Got lots of anti-spam measures in place like boxes to check, captchas to fill in, or multiple layers of approval? Most people won’t comment if you don’t make it easy.
Solution: Free your comments. Use these tips.
And now let’s look at some other reasons…
4. No One Else is Commenting
Problem: No comments. Yeah, this is another sad but true fact. We tend to want someone else to start the conversation, and once we see action happening we’ll all jump in.
Solution: Get some comments happening! You can join a blog comment tribe, get together with a few blogging friends and agree to comment on each others blogs, or even have your virtual assistant leave a comment to start the conversation.
Look for ways to reward your blog commenters, too, to motivate them to comment and keep them coming back. (Tips here!)
5. You’re Not Asking for Feedback
Problem: Readers don’t know what to comment about.
Are you giving people something to comment on? I often read posts and have a tough time figuring out what to comment on because there’s no feedback request or question that I can answer.
Solution: Make it easy! Ask a question or two at the end of your post.
6. You’re Asking for Too Much Feedback
Problem: I don’t know where to begin to leave a comment without spending the next 20 minutes on your blog.
Don’t ask me what my political views are. That’s far more complicated than I have time to explain in one blog comment. Instead ask something specific like what my opinion of a particular bill or protest is.
Solution: Specific questions are easier to answer. Open-ended is fine, but make it something that’s easy to and I’m much more likely to respond.
7. It’s So Personal, I’m Not Sure What to Say
Problem: Sometimes I just don’t know what to say in response to a very personal blog post. Expect that if you post very personal things you may either light a fire in your comments section and get tons of replies, or you may get none at all. Again, it doesn’t mean people aren’t reading, so don’t take it personally.
Solution: Just be aware of this is the only advice I’ve got here. Don’t go deep into personal angst in every post (unless that’s your thing and then you can make it work for you–a lot of this is dependent on what your readers expect).
8. It’s So Comprehensive, I’m Not Sure What to Say
Problem: If the only thing I can think of to say at the end of reading your post is, “Wow, awesome post!” I might comment… but I’ll feel kind of silly. This stops a lot of people from commenting.
Solution: When you’ve written something really detailed and focused, make sure that you’re still leaving room for people to share their own thoughts in one way or another — maybe ask a question or encourage readers to pick one point/link/etc in your post that was helpful for them. Give them an easy way to comment insightfully.
What do you think?
Do you catch yourself making any of these mistakes?
Do these 8 things keep you from commenting on blogs?
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