Everyone and their cat has a blog, it seems. So why should you be blogging, too?
When you think of blogging, if you’re a business owner, you probably think of all the marketing coaches and social networkers who keep telling you that you need a blog for marketing purposes.
But a blog is more than a marketing tool. For conscious entrepreneurs it’s a way to express ourselves and move toward our purpose in life.
Yes, a blog can help you get more eyes on your offers, more ears on your teleseminars, more bodies in your coaching programs and more dollars in your bank account.
But it can also give you a path to freely help the world around you, show the heart of your business, and connect with others.
If you’re building your own small business online, here’s some stats you want to know. Websites with blogs average:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
But Beyond the Numbers…
You have a unique voice and perspective to add!
For many of us who blog, making money or building our businesses is great, but it’s not the goal on top of our list or the main motivation that gets our fingers flying across the keyboard.
If you’ve been resisting blogging because it feels like just one more thing to add to do your to do list, another task you’ve got to do even though you dread it, maybe it’s time to think of it a little bit differently.
What if, through a blog you could reach out and help someone with your special gifts at the exact moment that they were seeking that help?
And, better yet, it didn’t involve you getting a phone call at 3 am or going out and finding that person who needs you? Instead you took a few minutes out of a day, when it was convenient for you, to write up a few paragraphs on how to change or solve something, put it on your blog, and then for weeks, months, years, that post was there waiting to be of service when someone put their challenge or problem into a search engine and found your site.
You can be the answer for dozens or even more and all it ?costs is a little time. Fringe benefits? Those answer seekers will not only find what they need, but they’ll find you, and some may go on to share you with their friends, or hire you later.
Plus, you’ll be creating great content for your website that will help you get traffic from the search engines and that you can repurpose. And you’ll be establishing your expertise and authority.
(If this resonates with you, you’ll want to grab a free copy of my guide to blogging from the heart here: https://www.michelleshaeffer.com/learn-how-to-create-a-blog-that-helps-you-help-others/)
What are the Benefits of Blogging?
- Express yourself and share what you care about
- Improves your writing skills
- Improves your copywriting skills
- Challenges your thinking
- Become a better researcher
- Increase your credibility
- Demonstrate your authority
- Build connections with other bloggers
- Be motivated by your readers
- Share information, get feedback
- Builds links
- Boosts traffic
- Simplifies SEO
- Cheap way to get online
- Home base for content generation
- Makes your other marketing easier (you’ve always got content to share on social networks, article directories, in your ezine, etc)
- Recognition as a blogger with an audience
- VIP access / review copies
- Invitations to JV with other professionals
What other benefits come with blogging?
If you’re a blogger, I’d love to hear what’s come out of blogging so far for you! Share in the comments below.
Image Credit: Mikko/StockFresh