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HOW CAN I HELP YOU grow YOUR BUSINESS?

Michelle Shaeffer is the co-founder of Planet Business, an award-winning blogger, podcast host, international speaker, author, marketing consultant and human psychology junkie. She's the creator of Lingo Dynamics, the science of "words that feel." Michelle has mentored 25,000+ bloggers through blogging challenges and her podcast has reached 156 countries around the world. Through her blog, podcast and social media, she's connected with hundreds of thousands of entrepreneurs to guide them to towards creating profitable businesses they're passionate about while making a positive difference in the world.

Who is Michelle Shaeffer?

THE ART OF ACTUALLY GIVING A damn...

In my podcast series, “The Art of Actually Giving a Damn”, you'll discover how to grow a successful business – from anywhere in the world — without letting go of who you are and what you care about.

Proving that you can give a damn about something bigger than the “bottom line” AND build a profitable business. Tune in for inspiring, insightful interviews with successful small business owners who balance integrity and ethics with the bottom line.

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In my experience, 80% of success online is determined by one element. It’s what I call your “lingo dynamics”. This is the balance between the words you choose in your content and marketing messaging. That, coupled with how the words fit into the tactical beats, is what shapes how you and your business are perceived. Things like:

  • • Your “hook-lines” (headlines, titles and email subject lines)...
  • • Your “ledes” (The opening 100-400 words of any message/content)...
  • • Your body content (the rest of the words)...

Those things, and how they’re received, determine who notices you online and how many people you’re ultimately able to reach and help. In 2015, I went after venture capital and began working on my Lingo Dynamics® tool-set. It’s powered by over 34,000 words, all rated, in 3 categories by thousands of real people, for how each word makes them feel. With this system in your toolbox, you never need to guess how people are going to feel about the words you use in your content and messaging.

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