Michelle Shaeffer is the co-founder of Planet Business, an award-winning blogger, podcast host, international speaker, author, marketing consultant and human psychology junkie. She's the creator of Lingo Dynamics, the science of "words that feel." Michelle has mentored 25,000+ bloggers through blogging challenges and her podcast has reached 156 countries around the world. Through her blog, podcast and social media, she's connected with hundreds of thousands of entrepreneurs to guide them to towards creating profitable businesses they're passionate about while making a positive difference in the world.
In my podcast series, “The Art of Actually Giving a Damn”, you'll discover how to grow a successful business – from anywhere in the world — without letting go of who you are and what you care about.
Proving that you can give a damn about something bigger than the “bottom line” AND build a profitable business. Tune in for inspiring, insightful interviews with successful small business owners who balance integrity and ethics with the bottom line.
In my experience, 80% of success online is determined by one element. It’s what I call your “lingo dynamics”. This is the balance between the words you choose in your content and marketing messaging. That, coupled with how the words fit into the tactical beats, is what shapes how you and your business are perceived. Things like:
Those things, and how they’re received, determine who notices you online and how many people you’re ultimately able to reach and help. In 2015, I went after venture capital and began working on my Lingo Dynamics® tool-set. It’s powered by over 34,000 words, all rated, in 3 categories by thousands of real people, for how each word makes them feel. With this system in your toolbox, you never need to guess how people are going to feel about the words you use in your content and messaging.
Michelle Shaeffer is the creator of Lingo Dynamics and the HookLine Dynamic app. She’s passionate about helping mission-driven entrepreneurs build successful businesses that make a positive difference in the world.
She’s has written 42 blog posts in a single day… mentored more than 15,000 bloggers through the Ultimate Blog Challenge and Extreme Traffic Adventure… published 1,000+ posts on her own blogs… and made just about every blogging mistake possible (and shares them), so you don’t have to!
A typical day in Michelle’s life includes a whole lot of coffee, obsessive blogging and content creation, coaching fabulous entrepreneurs, working behind the scenes to support her awesome clients with their blogging and marketing, and sneaking a little bit of sci-fi in there somewhere.
If you’re ready to step up your game and turn your business dreams into reality, you’ll find the motivation, inspiration, and step by step guidance you’re looking for in the Insider Club. Get access and get your “Next 3 Steps” call with Michelle scheduled today. Click here for all the details >>