Selling Products vs. Services: What Content Should You Create?

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Not sure what types of content to create for your blog and inbound marketing that will actually HELP you BUILD your business (meaning grow your list and make sales)? Check out this helpful infographic that breaks down the difference between content for products and content for services, and offers lots of content ideas. Infographic from [...]

8 Creative Ways to Build Big Buzz - See Them In Action

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Have you ever wondered how some authors (or speakers, or anyone looking to get noticed!) manage to build incredible buzz around what they’re doing? Author Frank Viola just launched a new book on Wednesday that has ranked in the top #15 on Amazon.com for the last 3 days. Right now it’s at #13 which means [...]

Your Biggest Biz Problem May Not Be What You Think It Is

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Answer this for me: What do you do and why should I choose YOU instead of the others who provide the same product or service that you do? Got a great answer on the tip of your tongue for that one? Share it in the comments–I’d love to hear (read) it! Since you read my [...]

Warning: Social Media May Be Putting Your Security At Risk

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Guest Post by MJ Schrader Social media is great (especially during a web challenge such as the Ultimate Blog Challenge).  Unfortunately it is easy to get caught up in the doing that we forget about security.  Yes, you need to think about security when using social media as well. 1)  Use a secure and different [...]

6 Ways To Get More Exposure For Your Blog Posts Via LinkedIn

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How “exposed” are you on LinkedIn? Are you getting traffic to your blog?  Maybe a little bit, but know you could be getting more?  Or, none at all because you haven’t quite figured it out yet? Never fear! Today I’ve brought in a guest superhero to share with us just what we can do on [...]

Get Your Virtual Event Promoted! 5 Smart Strategies That Really Work

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If you’re using virtual events — telesummits, virtual training series, webinars, teleseminars, guest blogging series — anything that relies on getting your guests or featured speakers to help you promote, this post will help you get them actively promoting you. One of the themes you hear over and over again on my blog is: if [...]

Does Your Facebook Fan Page Pass This 12-Point Test?

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It’s time for a test!  See if your Facebook fan page measures up with this cool 12-point test infographic from the smart folks over at SociallyStacked.com And, I’d love to hear in the comments — your score OR your favorite way to promote your business/blog or engage fans on your page!

How to Do Link Magic in WordPress

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Have you discovered the “magic” you can do in WordPress to shorten, track, and brand the links you share? Short links make URLs easier to share and remember.  They fit in tweets and share easily via email. Short links take this: http://www.shareasale.com/r.cfm?b=291674&u=468400&m=31479&urllink=&afftrack= And turn it into this: http://michelleshaeffer.com/go/premise Isn’t that better?  It’s easy to share [...]

Do You Know the Real Reason You're Losing Sales?

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Guest Post by Therese Skelly of Happy in Business It only takes 2 seconds to have a prospect decide to not work with you! It’s like you have them… and then they slip through your fingers. Let me tell you why. You’ve done all the prep work and you actually have an interested prospect on [...]

Looking for a Simple Way to Get Started with Twitter?

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If you’ve been considering hopping on Twitter, or are there but haven’t quite figured out how to make it work, you’ll want to grab a copy of Stacey Myers’ latest book: How to Twitter: Getting Started with 30 Daily Doables. It’s broken down in small actions you can take each day so it’s easy to [...]