Guest Post by Delia Rusu, Blog Formatting
Blog it, share it on Facebook, tweet it, pin it, schedule it. Oh wait; you forgot LinkedIn and Google+. StumbleUpon and what was the other one?
Or have you shared there already? Wait a minute, that was the post from last week… You know the one on… what was it again?
Oh, and you also meant to check the other blog communities everyone’s been raving about.
You know, the one you started to create an account the other day, but then you stopped in the middle when your daughter asked for a cup of milk? You never got to do that and you cannot even remember what it was, ugh!
Yes, your head is spinning already and you wish it was a little bit simpler but all you seem to be doing is jumping frantically from platform to platform trying to get your blog in front of more people.
And by the time you think you are done, it’s time for a new blog post and then the cycle starts all over again.
If you recognized yourself even one tiny bit in this description, let me tell you I’ve been there and still am sometimes!
But I’ve found a few tricks to make it easier and that’s what I want to share with you today, because maybe it’ll help you too.
Yes, you need to be active on social media, but you won’t feel completely overwhelmed if you try these tips:
Tip 1. Decide what social media platform works for YOU.
Yes, the clear distinction here is “for you.” Don’t take anybody’s advice for it. At least not blindly.
For a platform to work for me, I find that:
I need to be able to meet people that I want to know better and help.
This may mean I talk to some people on Twitter and to some on Facebook. And some people are subscribed to my blog updates and they only talk to me by leaving comments on my blog. And I reply to them there and so I don’t interact a lot on social media with them.
I need to know how to use that platform relatively well so I don’t get frustrated.
I have an account on Google+ and Pinterest but these platforms are relatively new to me and so other than sharing my posts once a week, I’m keeping a minimal presence there.
I have to enjoy spending time on that platform so it does not look like work.
What is the platform where you feel at home? That comes really easy to you? Maybe you have people commenting and talking to you on Pinterest or on a blogging forum or another community.
Whatever works for you and if you feel good about it, put your focus and time there. Forget about the other ones.
Tip 2. Stay focused and do not get sucked in.
Yes, I am struggling with this one big time. In fact, I’ve been working on this blog post on and off because I stopped quite a few times to check Facebook and Twitter notifications. Not great, I know!
The point is, when I make the effort to stay focused on what I do and close off all distractions, I can complete tasks more quickly.
Apply the same idea to your social media time. Set 10-15 min daily if this works for you.
Or go crazy and spend an entire day on social media catching up on things. Then stay put the next day and complete your other important tasks. Like writing a new post :)
Tip 3. Delegate some social media work.
I hear you: But I don’t have a VA or social media manager, I am doing it all myself.
Me too! However, you can “delegate” some tasks to the “tools” available to do the work. For example, I use justretweet to get other people to tweet my blog posts. After you learn the tool and get used to it, it takes about 15 minutes to get your blog post out there, ready to be shared by other people.
Not only you’re saving time, but with justretweet, you will get way more reach than what you could do just tweeting yourself. Michelle has a great video on using justretweet, check it out and see if this tool is for you!
You may like Buffer, TweetDeck or HootSuite for scheduling your posts. Spend a couple hours scheduling your posts for a few days or even a week.
Again, do not get fixated on what everybody else is doing, but see what feels good for you.
What are your tips to beat social media overwhelm? I cannot wait to hear from you, please leave a comment!
Delia Rusu helps women bloggers stay in their genius zone by showing them how to take their blog from dull to sparkle, so that readers can hear their blog’s message!