Wondering what products to create, what services to offer or how to package them, or what topics to write about in your newsletter or blog? Here are three ways to find out what your audience is most interested in.
1. Create a Giveaway
Last December I did a 12 Days of Christmas style giveaway where each day I offered a freebie on a different topic ranging from life goals to keeping your website domains/hosting organized to outsourcing to article marketing… well, you get the idea – there was variety.
By watching which freebies were most popular I was able to tell what my audience was most interested in taking action around.
My newsletter opt-in page also offers new subscribers a range of free downloads and worksheets to choose from. I monitor which are the most popular and it helps me to target my articles and content to what’s in demand.
2. Watch Your Stats
Which posts, pages, articles, or products on your site are the most popular? Most commented on? Most shared?
Watch what links visitors click when they leave your site. You may spot trends in what they’re leaving to find out more about.
3. Ask Them
Yes, I’ve saved the most obvious for last. If you really want to know what they’re interested in, just ask!
Here are three tools you can use to create your own online survey (you just type in your questions, choose the type of answers, then at the end it gives you a page you can link to):
- Google Docs (free)
- FreeOnlineSurveys.com (free for up to 20 questions & 50 responses)
- SurveyMonkey.com (free for up to 10 questions & 100 responses)
If you’d like a step by step guide to help you setup a survey, here’s a blog post I wrote with tips.