Have you thought to yourself, “I know I need to stay in touch with my email list but I don’t know what to email them about…”
You’re right – you’ve got to stay in touch on a consistent basis! But not every email you send out should be a “BIG SALE!” or “NEW PRODUCT!” type email.
So what else can you write about and share? Here are 7 “Non-Salesy” reasons to get in touch (other than “buy my stuff!”):
1. Reveal a Top-Secret Resource
What resources have you run across that your subscribers would appreciate?
You could share a few books, a website or two, a cool tool you use with clients, reference or research sources… what would make their lives easier and get them better results?
You know the secret weapons — share a few!
2. Be a Great Filter
Raise your hand if you’re super busy and have a to-do list that could reach the moon.
Your hand is raised, right? I thought so. So is the hand of every single one of your subscribers. So remember that. And save them some time by being a “filter” and sharing your best finds with them.
Check your Facebook or Twitter page for links you’ve shared recently. Why not choose a few related ones that fall under the same theme and share them in an email?
3. Write a Detailed “How To” Guide
Insanely practical and implementable information will make your subscribers love you. Choose a small project or goal that many of your clients have struggled with and go through it from the very beginning. Be very detailed. Include everything readers need to know to make it work. If you can get them to take action, you’ll be amazed at how excited they get about sharing you.
4. Send a Useful Article
You can find free to use articles at www.EzineArticles.com and many other websites. You’re allowed to copy and paste and send these to your list. Search by topic or keyword and you’ll run across some quality information. Be sure to always include the author’s information at the end of the article.
5. Answer the Big Q&As
What questions do your clients or potential clients ask most often? Write up great answers to a few and share them with your list. You could combine a few into one email or create a series.
6. Create a Practical Case Study
Got a client who’s getting fantastic results? Go beyond the usual testimonial and interview the client in-depth to find out more about how they’re implementing what you’re teaching and why it’s working for them. Find a few really big keys to their success and share them. Be sure to include some actionable info so it doesn’t read like a late night infomercial. ;)
7. Share a Template, Tool, or Checklist
This list of ideas I’m sharing as a blog post could easily be turned into an email to my list. What types of templates, tools, or checklists do you have that you’ve already created or could create? People love simple to use, fill in the blank templates and easy to follow checklists or brainstorming idea lists.
Two Bonus Tips
One of the reasons I love blogging is that it keeps me consistently developing content I can share with my email list as well as on social media. Schedule regular time for writing and you’ll find that your writing and communication will improve and you’ll always have something to share.
Watch your favorite entrepreneurs and make note of what types of information and resources they’re sending to you via email. You can model many of their ideas with your own twist.
What types of emails do you love to receive from the lists you’re subscribed to?
What types of emails do you send to your own list? Have you used any of these ideas? What else works for you?